--- title: +14% activated users for AppSignal: designing a new... description: Evil Martians redesigned AppSignal's homepage by designing directly in code rather than relying solely on Figma, using LLMs (Claude) to accelerate development... canonical: https://daily.dev/posts/14-activated-users-for-appsignal-designing-a-new-homepage-in-code-martian-chronicles-evil-martia-b45tsaglt twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: +14% activated users for AppSignal: designing a new homepage in code—Martian Chronicles, Evil Martians’ team blog | daily.dev og:description: Evil Martians redesigned AppSignal's homepage by designing directly in code rather than relying solely on Figma, using LLMs (Claude) to accelerate development... og:url: https://daily.dev/posts/14-activated-users-for-appsignal-designing-a-new-homepage-in-code-martian-chronicles-evil-martia-b45tsaglt og:image: https://api.daily.dev/og/posts/B45TsAGlT.png og:image:alt: +14% activated users for AppSignal: designing a new homepage in code—Martian Chronicles, Evil Martians’ team blog og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # +14% activated users for AppSignal: designing a new homepage in code—Martian Chronicles, Evil Martians’ team blog **[Martian Chronicles](https://daily.dev/sources/evilmartians)** · 6 min read · 0 upvotes · 0 comments ## Summary Evil Martians redesigned AppSignal's homepage by designing directly in code rather than relying solely on Figma, using LLMs (Claude) to accelerate development and maintain code conventions. The approach centered on jobs-to-be-done personas, bold opinionated copy, and interactive elements built from day one. An A/B test run via PostHog showed a 14% lift in activated users, +31% time on site, and +25% scroll depth, while signups stayed flat — indicating better-qualified visitors rather than more volume. The post details the workflow: iterating concepts in code, using a conventions file to guide Claude's output, and rolling the resulting design system across 80+ pages. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [From 0 signal to 128 cold signups: product validation on a $2K budget—Martian Chronicles, Evil Martians’ team blog](https://daily.dev/posts/from-0-signal-to-128-cold-signups-product-validation-on-a-2k-budget-martian-chronicles-evil-marti-repnv2tl5) · Martian Chronicles · 0 upvotes · 0 comments - [Introducing AppSignal Labs](https://daily.dev/posts/introducing-appsignal-labs-frbl0ekg0) · AppSignal · 10 upvotes · 0 comments - [Inside the mind of a viral indie hacker](https://daily.dev/posts/inside-the-mind-of-a-viral-indie-hacker-x9clgm3e3) · The Next Web · 0 upvotes · 0 comments --- Tags: [#infrastructure](https://daily.dev/tags/infrastructure), [#ui-design](https://daily.dev/tags/ui-design), [#ab-testing](https://daily.dev/tags/ab-testing) [View this post on daily.dev](https://daily.dev/posts/14-activated-users-for-appsignal-designing-a-new-homepage-in-code-martian-chronicles-evil-martia-b45tsaglt) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"+14% activated users for AppSignal: designing a new homepage in code—Martian Chronicles, Evil Martians’ team blog","url":"https://daily.dev/posts/14-activated-users-for-appsignal-designing-a-new-homepage-in-code-martian-chronicles-evil-martia-b45tsaglt","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/14-activated-users-for-appsignal-designing-a-new-homepage-in-code-martian-chronicles-evil-martia-b45tsaglt"},"datePublished":"2026-08-04T12:43:34.758Z","dateModified":"2026-08-04T12:43:59.968Z","description":"Evil Martians redesigned AppSignal's homepage by designing directly in code rather than relying solely on Figma, using LLMs (Claude) to accelerate development...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/ba7f32b1392667be109f73394398c8d2?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/ba7f32b1392667be109f73394398c8d2?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Martian Chronicles","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Martian Chronicles","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/6334c9de96a7414ebbf4b7667ba572c5","url":"https://daily.dev/sources/evilmartians"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/14-activated-users-for-appsignal-designing-a-new-homepage-in-code-martian-chronicles-evil-martia-b45tsaglt","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"infrastructure,ui-design,ab-testing","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Martian Chronicles","item":"https://daily.dev/sources/evilmartians"},{"@type":"ListItem","position":3,"name":"+14% activated users for AppSignal: designing a new homepage in code—Martian Chronicles, Evil Martians’ team blog"}]} ```