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title: 143 Push Notifications, and Not One Triggered by Context
description: A six-week case study logged all 143 push notifications sent by Headspace and 7Mind, finding every single one was delivered on a fixed schedule with no...
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og:description: A six-week case study logged all 143 push notifications sent by Headspace and 7Mind, finding every single one was delivered on a fixed schedule with no...
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# 143 Push Notifications, and Not One Triggered by Context

**[Medium](https://daily.dev/sources/medium_js)** · 4 min read · 0 upvotes · 0 comments

## Summary

A six-week case study logged all 143 push notifications sent by Headspace and 7Mind, finding every single one was delivered on a fixed schedule with no context-aware triggering. Headspace sent 94 notifications, half with the user's first name, while 7Mind sent one identical message per day. Neither app adapted reminders to user behavior, mood, or availability — a gap from what research recommends. The study applies the Fogg Behavior Model to argue that static schedules cannot align motivation, ability, and trigger simultaneously. Implications include treating notification schedules as testable hypotheses, avoiding conflating name insertion with true personalization, and giving users control over notification frequency.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://medium.com/@WohllebeRoss/143-push-notifications-and-not-one-triggered-by-context-b53b138aa9a4>

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