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title: #235 – Rob Pugh and Tony Arcangelini on Bringing...
description: Automattic&#x27;s Rob Pugh and Tony Arcangelini discuss the new podcasting features shipped inside Jetpack, evolved from a basic WordPress.com audio offering into a...
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og:description: Automattic&#x27;s Rob Pugh and Tony Arcangelini discuss the new podcasting features shipped inside Jetpack, evolved from a basic WordPress.com audio offering into a...
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# #235 – Rob Pugh and Tony Arcangelini on Bringing Podcasting to Jetpack

**[WP Tavern](https://daily.dev/sources/wptavern)** · 37 min read · 0 upvotes · 0 comments

## Summary

Automattic's Rob Pugh and Tony Arcangelini discuss the new podcasting features shipped inside Jetpack, evolved from a basic WordPress.com audio offering into a fuller product with stats, episode management, and distribution tools. Creating a podcast episode is just a regular WordPress post assigned to a chosen category with audio (or video) attached; no custom post type is required. Jetpack integrates with Pocket Casts (also an Automattic product) for near-instant distribution, while Apple, Spotify, and others still require manual account setup handled via a guided button. The free tier includes unlimited podcasts and newsletters, with paid tiers unlocking stats, audio hosting on WordPress.com, and other features. The conversation frames this as a way to avoid lock-in from platforms like Substack, which takes a 10% revenue cut and has shifted toward short-form video content.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://wptavern.com/podcast/235-rob-pugh-and-tony-arcangelini-on-bringing-podcasting-to-jetpack>

## Questions this post answers

### How do I set up a podcast using Jetpack on WordPress?

Enable the podcast module in Jetpack settings, then set up a show by creating or selecting a dedicated category and filling out required show metadata like artwork. After that, publishing a podcast episode is just a regular WordPress post: drop audio (or video) into a post assigned to that category, and Jetpack automatically adds it to a separate RSS feed for podcast apps. No custom post type is needed.

_Podcasters comparing self-hosted options against Substack or Patreon can track feature rollouts like this via daily.dev._

### What percentage cut does Substack take from paid podcast or newsletter subscriptions?

Substack takes 10% of revenue regardless of subscriber pricing, which becomes especially costly once a creator earns significant income; someone with 100 paid subscribers at $10 a month, or a creator earning $10,000 a month, still pays that flat 10% cut. This has been raised as a reason WordPress and Jetpack podcasting/newsletter tools, which don't impose such a cut, are gaining renewed appeal.

_Creators weighing platform costs before committing to a podcast or newsletter host can find comparisons like this on daily.dev._

### How does Jetpack's podcast distribution work with Apple Podcasts, Spotify, and Pocket Casts?

Jetpack provides a distribution tab covering six major networks (Apple, Spotify, Amazon, Pocket Casts, and Podcast Index, which aggregates smaller networks), giving one-click submission where possible. Because Pocket Casts is also owned by Automattic, submitting there is near-instant, taking minutes, while Apple and Spotify still require manual account setup and approval that can take a couple of days due to lack of open partnership APIs.

_Anyone planning a podcast launch and picking distribution channels can track platform integration details on daily.dev._

## Similar posts on daily.dev

- [Pocket Casts now lets you create a playlist of your favorite podcast episodes](https://daily.dev/posts/pocket-casts-now-lets-you-create-a-playlist-of-your-favorite-podcast-episodes-qedduttjg) · TechCrunch · 0 upvotes · 0 comments
- [434: Still Proudly on WordPress for our Blog, Podcast, and Documentation](https://daily.dev/posts/434-still-proudly-on-wordpress-for-our-blog-podcast-and-documentation-kd4tjugv0) · CodePen · 2 upvotes · 0 comments

---

Tags: [#wordpress](https://daily.dev/tags/wordpress)

[View this post on daily.dev](https://daily.dev/posts/235-rob-pugh-and-tony-arcangelini-on-bringing-podcasting-to-jetpack-uboaykvrv)

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