--- title: 4 Lessons From Our Company Rebranding: Designing Afternow description: An agency (formerly Balkan Brothers/BB Agency, now Afternow) shares four lessons from its own rebranding process: designing a visual identity flexible enough... canonical: https://daily.dev/posts/4-lessons-from-our-company-rebranding-designing-afternow-pqmroqai5 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: 4 Lessons From Our Company Rebranding: Designing Afternow | daily.dev og:description: An agency (formerly Balkan Brothers/BB Agency, now Afternow) shares four lessons from its own rebranding process: designing a visual identity flexible enough... og:url: https://daily.dev/posts/4-lessons-from-our-company-rebranding-designing-afternow-pqmroqai5 og:image: https://api.daily.dev/og/posts/PQmrOqAi5.png og:image:alt: 4 Lessons From Our Company Rebranding: Designing Afternow og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # 4 Lessons From Our Company Rebranding: Designing Afternow **[Dribbble](https://daily.dev/sources/dribbble)** · 8 min read · 2 upvotes · 0 comments ## Summary An agency (formerly Balkan Brothers/BB Agency, now Afternow) shares four lessons from its own rebranding process: designing a visual identity flexible enough to scale from small-studio work to enterprise clients, treating website redesign as a content organization exercise rather than a purely visual one, using motion and morphing effects to bring the brand system to life, and crediting the cross-disciplinary team that executed the rebrand. The identity splits into a 'fixed' register (wordmark, typeface, layout grid, greyscale palette) for credibility, and a 'flexible' register (secondary colors, illustration style, alternating glyphs) for personality and evolution. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Before You Rebrand: A Second Act Approach to Marketing](https://daily.dev/posts/before-you-rebrand-a-second-act-approach-to-marketing-lnip3idlc) · RUBYLAND · 0 upvotes · 0 comments - [How We Built a Recognizable, Scalable Brand in Brooklyn’s Crowded Food Scene](https://daily.dev/posts/how-we-built-a-recognizable-scalable-brand-in-brooklyn-s-crowded-food-scene-uf1egar2t) · Dribbble · 0 upvotes · 0 comments - [Startup branding after MVP: refresh without a full rebrand](https://daily.dev/posts/startup-branding-after-mvp-refresh-without-a-full-rebrand-y8ult6wmt) · Curiosum · 0 upvotes · 0 comments - [Designing Ourselves: The New Obys Identity and Website](https://daily.dev/posts/designing-ourselves-the-new-obys-identity-and-website-kyig3sp81) · Codrops · 2 upvotes · 0 comments --- Tags: [#ui-design](https://daily.dev/tags/ui-design), [#ui-ux](https://daily.dev/tags/ui-ux), [#design-systems](https://daily.dev/tags/design-systems) [View this post on daily.dev](https://daily.dev/posts/4-lessons-from-our-company-rebranding-designing-afternow-pqmroqai5) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"4 Lessons From Our Company Rebranding: Designing Afternow","url":"https://daily.dev/posts/4-lessons-from-our-company-rebranding-designing-afternow-pqmroqai5","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/4-lessons-from-our-company-rebranding-designing-afternow-pqmroqai5"},"datePublished":"2026-08-31T14:43:39.478Z","dateModified":"2026-09-13T19:34:17.327Z","description":"An agency (formerly Balkan Brothers/BB Agency, now Afternow) shares four lessons from its own rebranding process: designing a visual identity flexible enough...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b8b4f5f119100304afbb91848611dd18?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b8b4f5f119100304afbb91848611dd18?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Dribbble","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Dribbble","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/ec6967abeb3445d8ad722fb0f01d8abc","url":"https://daily.dev/sources/dribbble"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/4-lessons-from-our-company-rebranding-designing-afternow-pqmroqai5","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":2},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ui-design,ui-ux,design-systems","timeRequired":"PT8M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Dribbble","item":"https://daily.dev/sources/dribbble"},{"@type":"ListItem","position":3,"name":"4 Lessons From Our Company Rebranding: Designing Afternow"}]} ```