6 lessons learned from 6 years of building relationships with events
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A six-year retrospective on building genuine community through small, intimate events at Giant Swarm. Key lessons include prioritizing depth over scale (knowing 200-300 people well beats a database of thousands), listening before pitching, embracing the off-the-record small-format as a feature, building trust through reliability and honesty about failures, treating professional contacts as real people, and recognizing that authentic human relationships become more valuable as automated communication proliferates.
Table of contents
1. Depth beats scale every time2. Listen before you pitch3. Small and off-the-record is a feature, not a limitation4. Reliability is how trust is actually built5. Real life belongs in professional relationships6. AI won't replace this, and that's the point87 Impressions