--- title: $7 billion and counting: Why now is the time to build on... description: The Atlassian Marketplace has surpassed $7 billion in lifetime sales, with the most recent $1 billion transacted in just nine months, its fastest billion yet.... canonical: https://daily.dev/posts/7-billion-and-counting-why-now-is-the-time-to-build-on-atlassian-jtqahstcp twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: $7 billion and counting: Why now is the time to build on Atlassian | daily.dev og:description: The Atlassian Marketplace has surpassed $7 billion in lifetime sales, with the most recent $1 billion transacted in just nine months, its fastest billion yet.... og:url: https://daily.dev/posts/7-billion-and-counting-why-now-is-the-time-to-build-on-atlassian-jtqahstcp og:image: https://api.daily.dev/og/posts/jTqaHsTcp.png og:image:alt: $7 billion and counting: Why now is the time to build on Atlassian og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # $7 billion and counting: Why now is the time to build on Atlassian **[Atlassian](https://daily.dev/sources/atlassian)** · 6 min read · 0 upvotes · 0 comments ## Summary The Atlassian Marketplace has surpassed $7 billion in lifetime sales, with the most recent $1 billion transacted in just nine months, its fastest billion yet. More than 40% of Atlassian customers now have at least one Marketplace app installed, across over 6,000 Cloud apps including 3,700 public Forge apps and 10,000 custom Forge apps. Atlassian is pitching developers and software companies to build on Forge and the Rovo Model Context Protocol (MCP) Server, which lets AI clients work directly with Jira and Confluence. Atlassian cites its own research that 77% of knowledge workers want AI to understand company context, but only 21% feel it does. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much have customers spent through the Atlassian Marketplace in total? Customers have spent more than $7 billion in lifetime sales through the Atlassian Marketplace since paid apps first became available in 2012. This figure covers Cloud, Data Center, and Server apps combined. The most recent billion dollars was reached in just nine months, the fastest billion-dollar increment in the Marketplace's history, and nearly half of all lifetime sales happened in the last three years. _Developers weighing whether to build an Atlassian app can track ecosystem momentum like this on daily.dev._ ### What is Forge used for in Atlassian app development? Forge is Atlassian's cloud app development platform, giving developers frameworks, APIs, and hosting to build apps for Jira, Confluence, and other Atlassian products without managing their own infrastructure. More than 3,700 public apps and over 10,000 custom apps built for individual organizations now run on Forge within the Atlassian Marketplace ecosystem. _Developers evaluating Forge against other app platforms can follow comparisons and real builds on daily.dev._ ## Similar posts on daily.dev - [Partner with Atlassian and unlock your next wave of growth](https://daily.dev/posts/partner-with-atlassian-and-unlock-your-next-wave-of-growth-4unxjpwaq) · Atlassian · 0 upvotes · 0 comments - [Our Q4 FY26 letter to shareholders](https://daily.dev/posts/our-q4-fy26-letter-to-shareholders-nszok74i8) · Atlassian · 0 upvotes · 0 comments - [Atlassian Underpins Code Creation With New Agentic Insight Channels](https://daily.dev/posts/atlassian-underpins-code-creation-with-new-agentic-insight-channels-jubmprpyk) · DevOps.com · 0 upvotes · 0 comments --- Tags: [#mcp](https://daily.dev/tags/mcp), [#atlassian](https://daily.dev/tags/atlassian) [View this post on daily.dev](https://daily.dev/posts/7-billion-and-counting-why-now-is-the-time-to-build-on-atlassian-jtqahstcp) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"$7 billion and counting: Why now is the time to build on Atlassian","url":"https://daily.dev/posts/7-billion-and-counting-why-now-is-the-time-to-build-on-atlassian-jtqahstcp","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/7-billion-and-counting-why-now-is-the-time-to-build-on-atlassian-jtqahstcp"},"datePublished":"2026-10-26T20:20:05.980Z","dateModified":"2026-10-26T20:32:22.824Z","description":"The Atlassian Marketplace has surpassed $7 billion in lifetime sales, with the most recent $1 billion transacted in just nine months, its fastest billion yet....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a4ab341e61f82ba2ea9413933dda7870?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a4ab341e61f82ba2ea9413933dda7870?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Atlassian","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Atlassian","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/44750d8e66de4411bb477159b321bb43","url":"https://daily.dev/sources/atlassian"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/7-billion-and-counting-why-now-is-the-time-to-build-on-atlassian-jtqahstcp","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"mcp,atlassian","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Atlassian","item":"https://daily.dev/sources/atlassian"},{"@type":"ListItem","position":3,"name":"$7 billion and counting: Why now is the time to build on Atlassian"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/7-billion-and-counting-why-now-is-the-time-to-build-on-atlassian-jtqahstcp#faq","mainEntity":[{"@type":"Question","name":"How much have customers spent through the Atlassian Marketplace in total?","acceptedAnswer":{"@type":"Answer","text":"Customers have spent more than $7 billion in lifetime sales through the Atlassian Marketplace since paid apps first became available in 2012. 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