--- title: 7 cognitive biases UX designers should know | daily.dev description: Cognitive biases are fundamental to user experience design, as they reflect common patterns in human decision-making that deviate from rationality. This post... canonical: https://daily.dev/posts/7-cognitive-biases-ux-designers-should-know-xwf2nerbl twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: 7 cognitive biases UX designers should know | daily.dev og:description: Cognitive biases are fundamental to user experience design, as they reflect common patterns in human decision-making that deviate from rationality. This post... og:url: https://daily.dev/posts/7-cognitive-biases-ux-designers-should-know-xwf2nerbl og:image: https://api.daily.dev/og/posts/xWf2nERbl.png og:image:alt: 7 cognitive biases UX designers should know og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # 7 cognitive biases UX designers should know **[LogRocket](https://daily.dev/sources/logrocket)** · 8 min read · 16 upvotes · 0 comments ## Summary Cognitive biases are fundamental to user experience design, as they reflect common patterns in human decision-making that deviate from rationality. This post highlights seven key biases—anchoring, paradox of choice, serial position effect, peak-end rule, loss aversion, sunk cost fallacy, and endowment effect—and offers practical design strategies to leverage each in enhancing UX. Designers are advised to balance these biases carefully to avoid manipulative practices and should continuously research and experiment to find the most effective approaches for their specific products. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#ux](https://daily.dev/tags/ux) [View this post on daily.dev](https://daily.dev/posts/7-cognitive-biases-ux-designers-should-know-xwf2nerbl) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"7 cognitive biases UX designers should know","url":"https://daily.dev/posts/7-cognitive-biases-ux-designers-should-know-xwf2nerbl","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/7-cognitive-biases-ux-designers-should-know-xwf2nerbl"},"datePublished":"2024-07-10T20:01:02.743Z","dateModified":"2024-08-23T16:02:15.409Z","description":"Cognitive biases are fundamental to user experience design, as they reflect common patterns in human decision-making that deviate from rationality. This post...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/0310ef0d25fa22d8361fef25f313489b?_a=AQAEuiZ","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/0310ef0d25fa22d8361fef25f313489b?_a=AQAEuiZ","isAccessibleForFree":true,"articleSection":"LogRocket","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"LogRocket","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/logrocket","url":"https://daily.dev/sources/logrocket"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/7-cognitive-biases-ux-designers-should-know-xwf2nerbl","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":16},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ux","timeRequired":"PT8M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"LogRocket","item":"https://daily.dev/sources/logrocket"},{"@type":"ListItem","position":3,"name":"7 cognitive biases UX designers should know"}]} ```