--- title: “A clearly labeled conversation”: OpenAI tests Sponsored... description: OpenAI is testing Sponsored Agents in ChatGPT, letting users click an ad and start a clearly labeled conversation with a business-sponsored AI agent, separate... canonical: https://daily.dev/posts/a-clearly-labeled-conversation-openai-tests-sponsored-agents-in-chatgpt-jy8a33d51 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: “A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT | daily.dev og:description: OpenAI is testing Sponsored Agents in ChatGPT, letting users click an ad and start a clearly labeled conversation with a business-sponsored AI agent, separate... og:url: https://daily.dev/posts/a-clearly-labeled-conversation-openai-tests-sponsored-agents-in-chatgpt-jy8a33d51 og:image: https://api.daily.dev/og/posts/jY8A33D51.png og:image:alt: “A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # “A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary OpenAI is testing Sponsored Agents in ChatGPT, letting users click an ad and start a clearly labeled conversation with a business-sponsored AI agent, separate from ChatGPT's own answers, before linking to the business's site. OpenAI is also launching an Ads Manager plugin that lets advertisers build and manage campaigns via prompts, with AI-suggested copy and images and automatic text customization and translation. HubSpot and Shopify become OpenAI's first CRM and ecommerce ad partners, with businesses able to run ChatGPT ads directly from those platforms starting 16 September, expanding to more markets on 23 September. This follows a string of ad expansions, including a $1bn annualised run rate by 31 August and an Amazon advertiser pilot on 11 September. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What are Sponsored Agents in ChatGPT and how do they work? Sponsored Agents let a ChatGPT user click an ad and start a clearly labeled conversation with an AI agent sponsored by that business, separate from ChatGPT's own independent answers and from the original chat thread. The user can ask follow-up questions, such as whether a dining table fits their space, before following a link to the business's website. OpenAI announced the test on 16 September with select advertisers in the United States. _Anyone tracking how AI agents reshape advertising and ecommerce can follow these ChatGPT ad rollouts on daily.dev._ ### Which companies are OpenAI's first CRM and ecommerce partners for ChatGPT Ads? HubSpot is OpenAI's first customer relationship management partner and Shopify is its first ecommerce partner. From 16 September, HubSpot users can connect a ChatGPT Ads account to create ads, track performance, and follow up on leads without leaving HubSpot. US Shopify merchants got a new ChatGPT Ads app the same day, using products already linked via Shopify Catalog, expanding to other markets from 23 September. _Developers building ecommerce or CRM integrations can track how ChatGPT Ads partnerships evolve on daily.dev._ ### What AI tools does OpenAI's Ads Manager plugin give advertisers in ChatGPT? The Ads Manager plugin lets advertisers create, update, and analyze campaigns using plain-language prompts, turning a website or brief into a campaign and getting performance recommendations. It also suggests ad copy and images based on a landing page and campaign objective, though advertisers review and edit suggestions before publishing. An optional AI text customization feature adapts headlines and descriptions to conversation context and translates copy into the user's language. _Teams evaluating AI-driven ad platforms can keep up with tools like Ads Manager on daily.dev._ --- Tags: [#openai](https://daily.dev/tags/openai), [#chatgpt](https://daily.dev/tags/chatgpt), [#shopify](https://daily.dev/tags/shopify), [#hubspot](https://daily.dev/tags/hubspot) [View this post on daily.dev](https://daily.dev/posts/a-clearly-labeled-conversation-openai-tests-sponsored-agents-in-chatgpt-jy8a33d51) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT","url":"https://daily.dev/posts/a-clearly-labeled-conversation-openai-tests-sponsored-agents-in-chatgpt-jy8a33d51","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/a-clearly-labeled-conversation-openai-tests-sponsored-agents-in-chatgpt-jy8a33d51"},"datePublished":"2026-09-16T16:01:58.368Z","dateModified":"2026-09-16T16:23:51.888Z","description":"OpenAI is testing Sponsored Agents in ChatGPT, letting users click an ad and start a clearly labeled conversation with a business-sponsored AI agent, separate...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/661a34ff573b8d2764e0a4c14d49f977?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/661a34ff573b8d2764e0a4c14d49f977?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/a-clearly-labeled-conversation-openai-tests-sponsored-agents-in-chatgpt-jy8a33d51","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"openai,chatgpt,shopify,hubspot","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/a-clearly-labeled-conversation-openai-tests-sponsored-agents-in-chatgpt-jy8a33d51#faq","mainEntity":[{"@type":"Question","name":"What are Sponsored Agents in ChatGPT and how do they work?","acceptedAnswer":{"@type":"Answer","text":"Sponsored Agents let a ChatGPT user click an ad and start a clearly labeled conversation with an AI agent sponsored by that business, separate from ChatGPT's own independent answers and from the original chat thread. 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