Joanna Bryson's keynote at GOTO Copenhagen argues that AI bias mirrors human bias, both rooted in language and lived experience. She outlines four key EU regulations affecting AI: GDPR, the Digital Services Act, the Digital Markets Act, and the AI Act, noting that the new EU Product Liability Directive now treats digital products like any other product. Bryson emphasizes that transparency is a means, not an end — accountability is the real goal. Companies are responsible for what they build with AI, and laws should favor using the simplest AI that gets the job done. She also clarifies that liability rests with companies, not individual programmers, drawing parallels to the automotive industry's supply chain responsibility model.
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