--- title: Adobe acquires Indian market intelligence startup Rilo description: Adobe has acquired India-based marketing intelligence startup Rilo through a deal combining IP licensing and team acquisition, marking its second India-based... canonical: https://daily.dev/posts/adobe-acquires-indian-market-intelligence-startup-rilo-flwlqgkjo twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Adobe acquires Indian market intelligence startup Rilo | daily.dev og:description: Adobe has acquired India-based marketing intelligence startup Rilo through a deal combining IP licensing and team acquisition, marking its second India-based... og:url: https://daily.dev/posts/adobe-acquires-indian-market-intelligence-startup-rilo-flwlqgkjo og:image: https://api.daily.dev/og/posts/FLwlqGKjO.png og:image:alt: Adobe acquires Indian market intelligence startup Rilo og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Adobe acquires Indian market intelligence startup Rilo **[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments ## Summary Adobe has acquired India-based marketing intelligence startup Rilo through a deal combining IP licensing and team acquisition, marking its second India-based acquisition after Rephrase.ai in 2023. Founded in 2025 by IIT batchmates Georgi Boby and Dhruv Jaglan, Rilo had raised $1 million at a $10 million valuation from PeakXV, DeVC, and Day Zero Ventures. Its workflow-builder technology automated go-to-market tasks like competitor intelligence, content repurposing, and sales call analysis, comparable to tools like Claude Cowork and ChatGPT Work. The six-member team will join Adobe, while Rilo shuts down and stops serving customers. This follows Adobe's $1.9 billion Semrush acquisition, as rivals like Canva also expand their AI marketing portfolios through acquisitions. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Adobe acquires image and video enhancement tool maker Topaz Labs](https://daily.dev/posts/adobe-acquires-image-and-video-enhancement-tool-maker-topaz-labs-esdhyh8sl) · TechCrunch · 0 upvotes · 0 comments - [Adobe to acquire Topaz Labs for AI enhancement](https://daily.dev/posts/adobe-to-acquire-topaz-labs-for-ai-enhancement-2ivdzjnw6) · The Next Web · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#startup](https://daily.dev/tags/startup), [#business](https://daily.dev/tags/business), [#marketing](https://daily.dev/tags/marketing), [#adobe](https://daily.dev/tags/adobe) [View this post on daily.dev](https://daily.dev/posts/adobe-acquires-indian-market-intelligence-startup-rilo-flwlqgkjo) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Adobe acquires Indian market intelligence startup Rilo","url":"https://daily.dev/posts/adobe-acquires-indian-market-intelligence-startup-rilo-flwlqgkjo","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/adobe-acquires-indian-market-intelligence-startup-rilo-flwlqgkjo"},"datePublished":"2026-09-02T14:07:09.638Z","dateModified":"2026-09-02T14:11:52.595Z","description":"Adobe has acquired India-based marketing intelligence startup Rilo through a deal combining IP licensing and team acquisition, marking its second India-based...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6664607fca5f2683ddc80659a43d0181?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6664607fca5f2683ddc80659a43d0181?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/adobe-acquires-indian-market-intelligence-startup-rilo-flwlqgkjo","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,startup,business,marketing,adobe","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Adobe acquires Indian market intelligence startup Rilo"}]} ```