--- title: Adobe becomes Disney’s AI partner to build models on its... description: Adobe is now Disney's 'Official AI Innovation Partner' under a multi-year deal to build custom AI models trained on Disney's characters, settings and styles.... canonical: https://daily.dev/posts/adobe-becomes-disney-s-ai-partner-to-build-models-on-its-characters-mzskvt48v twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Adobe becomes Disney’s AI partner to build models on its characters | daily.dev og:description: Adobe is now Disney's 'Official AI Innovation Partner' under a multi-year deal to build custom AI models trained on Disney's characters, settings and styles.... og:url: https://daily.dev/posts/adobe-becomes-disney-s-ai-partner-to-build-models-on-its-characters-mzskvt48v og:image: https://api.daily.dev/og/posts/mZSKVT48v.png og:image:alt: Adobe becomes Disney’s AI partner to build models on its characters og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Adobe becomes Disney’s AI partner to build models on its characters **[The Next Web](https://daily.dev/sources/tnw)** · 2 min read · 0 upvotes · 0 comments ## Summary Adobe is now Disney's 'Official AI Innovation Partner' under a multi-year deal to build custom AI models trained on Disney's characters, settings and styles. Disney gets early access to tools like Firefly, Photoshop and Premiere, plus a dedicated team of Adobe engineers. The two will use Firefly Foundry, Adobe's private model builder, to train AI on Disney's characters, worlds and art styles, which Adobe calls 'commercially safe.' Adobe will also join StudioLAB, Disney's film studio test lab, and work with ESPN on fan AI and its archive. No financial terms were disclosed. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is Adobe's Firefly Foundry used for in the Disney deal? Firefly Foundry is Adobe's tool for building private AI models, and Adobe is using it with Disney to train custom models on Disney's own characters, worlds and art styles. The companies describe the resulting outputs as 'commercially safe.' The work extends an existing relationship that started with Walt Disney Imagineering's theme park concept art tools. _Teams weighing custom AI model deals for licensed IP can follow this kind of partnership on daily.dev._ ### What happened to Disney's deal with OpenAI's Sora video app? Disney licensed more than 200 characters to OpenAI's Sora video app in December 2025, then unwound that deal after OpenAI shut Sora down in March. Disney has since pursued other AI partnerships, including a multi-year deal naming Adobe its 'Official AI Innovation Partner' and a plan to spend about $180 million over three years on Character.AI staff it is hiring. _Anyone tracking shifting AI media partnerships can keep up with deals like this on daily.dev._ ## Similar posts on daily.dev - [Adobe's big AI week: Firefly, Disney, Semrush, LinkedIn](https://daily.dev/posts/adobe-s-big-ai-week-firefly-disney-semrush-linkedin-aycwoykzt) · The Next Web · 0 upvotes · 0 comments - [Scaling creativity in the age of AI](https://daily.dev/posts/scaling-creativity-in-the-age-of-ai-sawpyzphh) · MIT Technology Review · 0 upvotes · 0 comments - [Adobe adds its AI assistant to Premiere, Illustrator and InDesign](https://daily.dev/posts/adobe-adds-its-ai-assistant-to-premiere-illustrator-and-indesign-t8iinywzp) · TechCrunch · 0 upvotes · 0 comments - [Adobe launches Firefly AI Assistant to orchestrate tasks across Creative Cloud](https://daily.dev/posts/adobe-launches-firefly-ai-assistant-to-orchestrate-tasks-across-creative-cloud-1an6os9sd) · The Next Web · 0 upvotes · 0 comments --- Tags: [#genai](https://daily.dev/tags/genai), [#adobe](https://daily.dev/tags/adobe), [#disney](https://daily.dev/tags/disney) [View this post on daily.dev](https://daily.dev/posts/adobe-becomes-disney-s-ai-partner-to-build-models-on-its-characters-mzskvt48v) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Adobe becomes Disney’s AI partner to build models on its characters","url":"https://daily.dev/posts/adobe-becomes-disney-s-ai-partner-to-build-models-on-its-characters-mzskvt48v","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/adobe-becomes-disney-s-ai-partner-to-build-models-on-its-characters-mzskvt48v"},"datePublished":"2026-11-09T17:54:01.040Z","dateModified":"2026-11-09T17:54:28.882Z","description":"Adobe is now Disney's 'Official AI Innovation Partner' under a multi-year deal to build custom AI models trained on Disney's characters, settings and styles....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/1220b98bf9e73cc532a2fd4fed72c38e?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/1220b98bf9e73cc532a2fd4fed72c38e?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/adobe-becomes-disney-s-ai-partner-to-build-models-on-its-characters-mzskvt48v","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"genai,adobe,disney","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Adobe becomes Disney’s AI partner to build models on its characters"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/adobe-becomes-disney-s-ai-partner-to-build-models-on-its-characters-mzskvt48v#faq","mainEntity":[{"@type":"Question","name":"What is Adobe's Firefly Foundry used for in the Disney deal?","acceptedAnswer":{"@type":"Answer","text":"Firefly Foundry is Adobe's tool for building private AI models, and Adobe is using it with Disney to train custom models on Disney's own characters, worlds and art styles. 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