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# Adobe Premiere Pro Introduces Generative AI Video Tools and Collaboration with OpenAI

**[Collections](https://daily.dev/sources/collections)** · 2 min read · 1 upvotes · 0 comments

## Summary

Adobe Premiere Pro is revolutionizing video editing with its latest AI features, including generative AI tools and integration of third-party AI models. Adobe is also ensuring transparency and recognition for AI-generated media.

## Content

Adobe Premiere Pro, the renowned video editing software, is set to revolutionize the industry with its latest AI features. Building on their AI initiative, Adobe is introducing generative AI tools that will enhance the editing experience for users. These tools include object addition and removal, generative extend, and generative b-roll, allowing users to create stunning videos with ease.

One of the key highlights of this update is the integration of third-party AI models. While the availability of models like Sora for Adobe subscribers is yet to be confirmed, Adobe is actively exploring collaborations with industry-leading AI companies such as OpenAI, Runway, and Pika Labs. By partnering with these companies, Adobe aims to provide users with more choice and accessibility when it comes to AI-powered tools.

In addition to the generative video capabilities, Adobe is also taking steps to ensure transparency and recognition for AI-generated media. The upcoming AI model in Premiere Pro will utilize Content Credentials to identify AI-generated media and specify the AI model used. Moreover, Adobe is compensating photographers and artists on Adobe Stock for submitting short video clips to train its video generation model.

While the pricing and release timeframe for the video model are yet to be announced, the latest advancements in AI showcase Adobe's commitment to empowering video editors with cutting-edge technology. The increased demand for AI safeguards in contracts with advertising agencies further highlights the need for businesses to protect their brand uniqueness in this AI-driven era.

Stay tuned for more updates from Adobe as they continue to push the boundaries of AI in the world of video editing.

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Tags: [#openai](https://daily.dev/tags/openai)

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