Priceline's CTO Sejal Amin and Senior Director Pedro Gutierrez share how the company transitioned from a project-based to a product operating model, using developer experience (DX) metrics to uncover organizational bottlenecks and drive structural change. Key lessons include treating DX as a strategic capability, empowering engineering managers to own DX improvements quarterly, building trust through transparent communication, and using cross-functional product teams to reduce handoffs. The product operating model also positioned Priceline to adapt to AI-driven development by maintaining visibility into shifting bottlenecks as code generation accelerated.
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