--- title: Adtech giants like Meta must give EU users real privacy... description: The European Data Protection Board (EDPB) has published new guidance stating that adtech giants like Meta must provide EU users with a real choice in privacy.... canonical: https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Adtech giants like Meta must give EU users real privacy choice, says EDPB | daily.dev og:description: The European Data Protection Board (EDPB) has published new guidance stating that adtech giants like Meta must provide EU users with a real choice in privacy.... og:url: https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld og:image: https://api.daily.dev/og/posts/wCwMpoElD.png og:image:alt: Adtech giants like Meta must give EU users real privacy choice, says EDPB og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Adtech giants like Meta must give EU users real privacy choice, says EDPB **[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 1 upvotes · 0 comments ## Summary The European Data Protection Board (EDPB) has published new guidance stating that adtech giants like Meta must provide EU users with a real choice in privacy. Platforms should not use a 'consent or pay' model and should consider offering alternatives to behavioral advertising. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#privacy](https://daily.dev/tags/privacy), [#gdpr](https://daily.dev/tags/gdpr) [View this post on daily.dev](https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Adtech giants like Meta must give EU users real privacy choice, says EDPB","url":"https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld"},"datePublished":"2024-04-17T18:10:57.176Z","dateModified":"2024-05-09T08:39:06.345Z","description":"The European Data Protection Board (EDPB) has published new guidance stating that adtech giants like Meta must provide EU users with a real choice in privacy....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/92c5afe7bd1aee6904bcec1f0e564a64?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/92c5afe7bd1aee6904bcec1f0e564a64?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"privacy,gdpr","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Adtech giants like Meta must give EU users real privacy choice, says EDPB"}]} ```