---
title: "Adtech giants like Meta must give EU users real privacy choice, says EDPB"
url: https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld
source_url: https://techcrunch.com/2024/04/17/edpb-consent-or-pay-opinion/
type: article
source: "TechCrunch"
published: 2024-04-17T18:10:57.176Z
updated: 2024-05-09T08:39:06.345Z
tags: ["privacy", "gdpr"]
reading_time: 6
upvotes: 1
comments: 0
language: en
---

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# Adtech giants like Meta must give EU users real privacy choice, says EDPB

**[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 1 upvotes · 0 comments

## Summary

The European Data Protection Board (EDPB) has published new guidance stating that adtech giants like Meta must provide EU users with a real choice in privacy. Platforms should not use a 'consent or pay' model and should consider offering alternatives to behavioral advertising.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/04/17/edpb-consent-or-pay-opinion/>

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---

Tags: [#privacy](https://daily.dev/tags/privacy), [#gdpr](https://daily.dev/tags/gdpr)

[View this post on daily.dev](https://daily.dev/posts/adtech-giants-like-meta-must-give-eu-users-real-privacy-choice-says-edpb-wcwmpoeld)