--- title: Agile UX and its associated challenges | daily.dev description: Don Norman's 'Norman's Law' observes that projects are already late and over budget the moment they're announced. His critique of Agile UX centers on how... canonical: https://daily.dev/posts/agile-ux-and-its-associated-challenges-4hluwcggm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Agile UX and its associated challenges | daily.dev og:description: Don Norman's 'Norman's Law' observes that projects are already late and over budget the moment they're announced. His critique of Agile UX centers on how... og:url: https://daily.dev/posts/agile-ux-and-its-associated-challenges-4hluwcggm og:image: https://api.daily.dev/og/posts/4hlUwcgGM.png og:image:alt: Agile UX and its associated challenges og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Agile UX and its associated challenges **[Medium](https://daily.dev/sources/medium_js)** · 5 min read · 0 upvotes · 0 comments ## Summary Don Norman's 'Norman's Law' observes that projects are already late and over budget the moment they're announced. His critique of Agile UX centers on how developer urgency to start coding sidelines user research, creating a cycle of poorly designed products. Norman advocates for continuous, institutionalized research rather than a one-time project phase. The Design Sprint is presented as a practical middle ground. Norman also criticizes feature-by-feature development for sacrificing holistic product vision, and provocatively reframes procrastination as necessary thinking time for unresolved design questions. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is Norman's Law in UX design? Norman's Law states that on the day a project team is formed and the project is announced, it is already late and already over budget. Don Norman coined the term to describe how Agile UX methodology, driven by developers' urgency to start coding, skips or rushes user research, leading to poorly designed products that fail to match real user needs. _Designers weighing agile timelines against research depth can find more perspectives like this through daily.dev._ ### What is a Design Sprint and how does it relate to Agile UX? A Design Sprint is a five-phase process, understand, diverge, converge, prototype, and test, typically run over five days, meant to validate assumptions and define goals before development starts. It acts as a practical counterpoint to Agile UX's rush to code, condensing the upfront understanding phase into a time-boxed format without replacing the value of truly continuous research. _Teams choosing between rapid sprints and deeper research can track approaches like this via daily.dev._ ## Similar posts on daily.dev - [Design Doesn’t Have A Finish Line](https://daily.dev/posts/design-doesn-t-have-a-finish-line-xfvajgrdf) · Atomic Spin · 0 upvotes · 0 comments --- Tags: [#startup](https://daily.dev/tags/startup), [#ux](https://daily.dev/tags/ux), [#agile](https://daily.dev/tags/agile) [View this post on daily.dev](https://daily.dev/posts/agile-ux-and-its-associated-challenges-4hluwcggm) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Agile UX and its associated challenges","url":"https://daily.dev/posts/agile-ux-and-its-associated-challenges-4hluwcggm","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/agile-ux-and-its-associated-challenges-4hluwcggm"},"datePublished":"2026-07-25T07:32:01.884Z","dateModified":"2026-09-14T08:21:04.628Z","description":"Don Norman's 'Norman's Law' observes that projects are already late and over budget the moment they're announced. 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