--- title: AI and Robotics Branding: How We Built a Brand Beyond... description: Brandly built the brand identity for NEXA, a company that deploys service robots and AI agents for hotels, restaurants, hospitals, and offices in Bulgaria and... canonical: https://daily.dev/posts/ai-and-robotics-branding-how-we-built-a-brand-beyond-human-scale-toyawcbgy twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: AI and Robotics Branding: How We Built a Brand Beyond Human Scale | daily.dev og:description: Brandly built the brand identity for NEXA, a company that deploys service robots and AI agents for hotels, restaurants, hospitals, and offices in Bulgaria and... og:url: https://daily.dev/posts/ai-and-robotics-branding-how-we-built-a-brand-beyond-human-scale-toyawcbgy og:image: https://api.daily.dev/og/posts/TOYAWCbGy.png og:image:alt: AI and Robotics Branding: How We Built a Brand Beyond Human Scale og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # AI and Robotics Branding: How We Built a Brand Beyond Human Scale **[Dribbble](https://daily.dev/sources/dribbble)** · 8 min read · 0 upvotes · 0 comments ## Summary Brandly built the brand identity for NEXA, a company that deploys service robots and AI agents for hotels, restaurants, hospitals, and offices in Bulgaria and the Balkans. The team positioned NEXA as an 'enterprise automation company' rather than a robotics brand, with the slogan 'Beyond Human Scale.' Instead of typical blue AI gradients, they chose a hi-vis lime paired with near-black, and used the Lexend Zetta typeface. The website includes gesture-based interactions with in-browser hand tracking, and the presentation deck compares robot costs to Bulgarian wages. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Agent Lab: Building a Hybrid Team of Humans and AI Agents](https://daily.dev/posts/agent-lab-building-a-hybrid-team-of-humans-and-ai-agents-nwgisjef7) · Prismic · 27 upvotes · 0 comments - [The key to AI search visibility is human attention: media agency Connect](https://daily.dev/posts/the-key-to-ai-search-visibility-is-human-attention-media-agency-connect-exdcpreah) · TechCentral · 0 upvotes · 0 comments - [Tech that helps people outshone AI hype at CES 2026](https://daily.dev/posts/tech-that-helps-people-outshone-ai-hype-at-ces-2026-pvtnfxarm) · The Register · 0 upvotes · 0 comments - [New frontiers in robotics at CES 2026](https://daily.dev/posts/new-frontiers-in-robotics-at-ces-2026-i12uakfiw) · Robohub · 0 upvotes · 0 comments - [Nomagic puts an AI brain into live warehouse robots](https://daily.dev/posts/nomagic-puts-an-ai-brain-into-live-warehouse-robots-pk9upnbgg) · The Next Web · 0 upvotes · 0 comments --- Tags: [#ui-design](https://daily.dev/tags/ui-design), [#robotics](https://daily.dev/tags/robotics), [#typography](https://daily.dev/tags/typography) [View this post on daily.dev](https://daily.dev/posts/ai-and-robotics-branding-how-we-built-a-brand-beyond-human-scale-toyawcbgy) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"AI and Robotics Branding: How We Built a Brand Beyond Human Scale","url":"https://daily.dev/posts/ai-and-robotics-branding-how-we-built-a-brand-beyond-human-scale-toyawcbgy","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/ai-and-robotics-branding-how-we-built-a-brand-beyond-human-scale-toyawcbgy"},"datePublished":"2026-10-31T21:25:18.361Z","dateModified":"2026-10-31T21:25:43.416Z","description":"Brandly built the brand identity for NEXA, a company that deploys service robots and AI agents for hotels, restaurants, hospitals, and offices in Bulgaria and...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/cfe0632286282c3dc2b667c286c3296b?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/cfe0632286282c3dc2b667c286c3296b?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Dribbble","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Dribbble","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/ec6967abeb3445d8ad722fb0f01d8abc","url":"https://daily.dev/sources/dribbble"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/ai-and-robotics-branding-how-we-built-a-brand-beyond-human-scale-toyawcbgy","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ui-design,robotics,typography","timeRequired":"PT8M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Dribbble","item":"https://daily.dev/sources/dribbble"},{"@type":"ListItem","position":3,"name":"AI and Robotics Branding: How We Built a Brand Beyond Human Scale"}]} ```