--- title: AI boom forces companies to rethink how they measure... description: KPMG research shows 95% of organizations have an AI strategy but only 8% report established ROI. Jon Weberg, CEO of Profitalize, argues this gap exists because... canonical: https://daily.dev/posts/ai-boom-forces-companies-to-rethink-how-they-measure-business-value-niyvys0j6 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: AI boom forces companies to rethink how they measure business value | daily.dev og:description: KPMG research shows 95% of organizations have an AI strategy but only 8% report established ROI. Jon Weberg, CEO of Profitalize, argues this gap exists because... og:url: https://daily.dev/posts/ai-boom-forces-companies-to-rethink-how-they-measure-business-value-niyvys0j6 og:image: https://api.daily.dev/og/posts/NiYvyS0J6.png og:image:alt: AI boom forces companies to rethink how they measure business value og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # AI boom forces companies to rethink how they measure business value **[The Next Web](https://daily.dev/sources/tnw)** · 5 min read · 1 upvotes · 0 comments ## Summary KPMG research shows 95% of organizations have an AI strategy but only 8% report established ROI. Jon Weberg, CEO of Profitalize, argues this gap exists because companies treat AI as standalone software purchases rather than integrated operational infrastructure. His AI Synthesis framework proposes treating AI as a unified system where insights flow across departments — marketing, sales, customer success, and operations — creating continuous feedback loops. The piece draws on KPMG, PwC, and Anthropic data to argue that the next era of enterprise AI will be defined by organizational architecture and connected systems rather than individual tool adoption. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Why do so few companies report ROI from their AI investments despite having an AI strategy According to KPMG's Global AI Pulse Q1 2026 report, 95% of organizations have an AI strategy but only 8% report established ROI. KPMG's AI Quarterly Pulse Survey found 78% of leaders struggle to quantify indirect or long-term benefits, alongside skills gaps and scaling challenges, suggesting many organizations still measure AI like isolated software rather than integrated infrastructure. _Tracking how organizations actually measure AI ROI is easier with daily.dev surfacing this kind of analysis._ ## Similar posts on daily.dev - [The ROI of AI: How to Stop Guessing and Start Measuring](https://daily.dev/posts/the-roi-of-ai-how-to-stop-guessing-and-start-measuring-oosvfabgb) · finout · 0 upvotes · 0 comments - [AI Adoption: “Show Me the Money”](https://daily.dev/posts/ai-adoption-show-me-the-money--8ngqyuctw) · Codemotion · 4 upvotes · 0 comments - [The AI Divide](https://daily.dev/posts/the-ai-divide-bexnprz9f) · Engineering Enablement · 1 upvotes · 0 comments - [Closing the AI impact gap](https://daily.dev/posts/closing-the-ai-impact-gap-ul2bo3ss2) · TechCentral · 1 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai) [View this post on daily.dev](https://daily.dev/posts/ai-boom-forces-companies-to-rethink-how-they-measure-business-value-niyvys0j6) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"AI boom forces companies to rethink how they measure business value","url":"https://daily.dev/posts/ai-boom-forces-companies-to-rethink-how-they-measure-business-value-niyvys0j6","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/ai-boom-forces-companies-to-rethink-how-they-measure-business-value-niyvys0j6"},"datePublished":"2026-08-08T08:17:39.858Z","dateModified":"2026-09-14T08:19:35.795Z","description":"KPMG research shows 95% of organizations have an AI strategy but only 8% report established ROI. 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KPMG's AI Quarterly Pulse Survey found 78% of leaders struggle to quantify indirect or long-term benefits, alongside skills gaps and scaling challenges, suggesting many organizations still measure AI like isolated software rather than integrated infrastructure. Tracking how organizations actually measure AI ROI is easier with daily.dev surfacing this kind of analysis."}}]} ```