--- title: AI-driven memory crunch jolts India’s smartphone market description: India's smartphone market saw a 10% year-over-year shipment decline in Q2, the steepest June-quarter drop in six years, driven by rising memory chip costs. AI... canonical: https://daily.dev/posts/ai-driven-memory-crunch-jolts-india-s-smartphone-market-ysrywy6fs twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: AI-driven memory crunch jolts India’s smartphone market | daily.dev og:description: India's smartphone market saw a 10% year-over-year shipment decline in Q2, the steepest June-quarter drop in six years, driven by rising memory chip costs. AI... og:url: https://daily.dev/posts/ai-driven-memory-crunch-jolts-india-s-smartphone-market-ysrywy6fs og:image: https://api.daily.dev/og/posts/ysryWy6FS.png og:image:alt: AI-driven memory crunch jolts India’s smartphone market og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # AI-driven memory crunch jolts India’s smartphone market **[TechCrunch](https://daily.dev/sources/tc)** · 5 min read · 0 upvotes · 0 comments ## Summary India's smartphone market saw a 10% year-over-year shipment decline in Q2, the steepest June-quarter drop in six years, driven by rising memory chip costs. AI data center demand is pulling RAM and storage production toward high-bandwidth memory, squeezing supply and raising prices for consumer devices. The sub-₹15,000 segment was hit hardest with a 45% shipment drop, while premium brands like Samsung and Apple remained more insulated. Chinese brands lost market share as budget margins thinned, with OnePlus announcing a retreat from Europe and North America. Analysts expect elevated prices and memory shortages to persist through at least end of 2027, with consumers delaying upgrades and turning to financing or secondhand markets. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#ai](https://daily.dev/tags/ai), [#tech-news](https://daily.dev/tags/tech-news), [#samsung](https://daily.dev/tags/samsung) [View this post on daily.dev](https://daily.dev/posts/ai-driven-memory-crunch-jolts-india-s-smartphone-market-ysrywy6fs) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"AI-driven memory crunch jolts India’s smartphone market","url":"https://daily.dev/posts/ai-driven-memory-crunch-jolts-india-s-smartphone-market-ysrywy6fs","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/ai-driven-memory-crunch-jolts-india-s-smartphone-market-ysrywy6fs"},"datePublished":"2026-07-17T20:10:16.216Z","dateModified":"2026-07-17T20:10:41.171Z","description":"India's smartphone market saw a 10% year-over-year shipment decline in Q2, the steepest June-quarter drop in six years, driven by rising memory chip costs. 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