AI Exposes Weak Design — Integration Drives Measurable ROI
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Markus Gebka, Head of Product Design B2B at Kaufland, shares how AI is reshaping product design workflows — not by replacing designers, but by exposing weak design systems. Key themes include shifting from static Figma mockups to vibe-coded interactive prototypes, making design ops essential for AI-readiness by structuring tokens and patterns for model consumption via MCP, and prioritizing integration depth over tool adoption speed. Gebka argues the winners won't be the fastest AI adopters but the best integrators, and that balanced teams with strong systems thinking will outperform those chasing novelty.
Table of contents
Key insights for ecommerce leadersFrom the front lines: Markus Gebka’s perspectiveCutting through the AI noiseDesign ops, reimagined for AI–ready product teamsFrom idea to interaction: the new prototyping playbookThe contrarian view: challenging the status quoYour strategic roadmap: what to do nextExpert Q&AConclusion289 Impressions