--- title: AI gets more interesting when it meets the physical world description: A construction-materials company CEO describes how his firm, BRKZ, deployed AI agents (Nusa for delivery reconciliation, Mizan for procurement pricing) to... canonical: https://daily.dev/posts/ai-gets-more-interesting-when-it-meets-the-physical-world-aidgpvrdy twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: AI gets more interesting when it meets the physical world | daily.dev og:description: A construction-materials company CEO describes how his firm, BRKZ, deployed AI agents (Nusa for delivery reconciliation, Mizan for procurement pricing) to... og:url: https://daily.dev/posts/ai-gets-more-interesting-when-it-meets-the-physical-world-aidgpvrdy og:image: https://api.daily.dev/og/posts/AidGpVrdY.png og:image:alt: AI gets more interesting when it meets the physical world og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # AI gets more interesting when it meets the physical world **[The Next Web](https://daily.dev/sources/tnw)** · 10 min read · 0 upvotes · 0 comments ## Summary A construction-materials company CEO describes how his firm, BRKZ, deployed AI agents (Nusa for delivery reconciliation, Mizan for procurement pricing) to automate physical-world workflows like reading WhatsApp delivery photos and generating price quotes. He argues traditional, unglamorous industries like cement supply chains offer the biggest AI opportunity because they involve fragmented, manual processes. He outlines a progression—systemize, capture, understand, automate, agentize—and argues coordination costs, not just labor, are what AI should target, framing MENA-region founders as having a chance to skip legacy software generations. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Why physical AI is becoming manufacturing’s next advantage](https://daily.dev/posts/why-physical-ai-is-becoming-manufacturing-s-next-advantage-vjaihxdsc) · MIT Technology Review · 0 upvotes · 0 comments - [AI needs less magic and more engineering](https://daily.dev/posts/ai-needs-less-magic-and-more-engineering-516mkasdd) · SD Times · 1 upvotes · 0 comments - [AI Disruptors: How the Next Generation of Business is Being Built](https://daily.dev/posts/ai-disruptors-how-the-next-generation-of-business-is-being-built-jqt436mt3) · DigitalOcean · 0 upvotes · 0 comments - [AI agents, real results: from assistants to orchestrators](https://daily.dev/posts/ai-agents-real-results-from-assistants-to-orchestrators-r7xbplxxf) · The Register · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#ai-agents](https://daily.dev/tags/ai-agents), [#automation](https://daily.dev/tags/automation) [View this post on daily.dev](https://daily.dev/posts/ai-gets-more-interesting-when-it-meets-the-physical-world-aidgpvrdy) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"AI gets more interesting when it meets the physical world","url":"https://daily.dev/posts/ai-gets-more-interesting-when-it-meets-the-physical-world-aidgpvrdy","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/ai-gets-more-interesting-when-it-meets-the-physical-world-aidgpvrdy"},"datePublished":"2026-09-30T08:15:54.978Z","dateModified":"2026-09-30T08:16:13.582Z","description":"A construction-materials company CEO describes how his firm, BRKZ, deployed AI agents (Nusa for delivery reconciliation, Mizan for procurement pricing) to...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6c5e5bbe5257e6506ad18bc730fd1ad2?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6c5e5bbe5257e6506ad18bc730fd1ad2?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/ai-gets-more-interesting-when-it-meets-the-physical-world-aidgpvrdy","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,ai-agents,automation","timeRequired":"PT10M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"AI gets more interesting when it meets the physical world"}]} ```