---
title: "AI is going to save software companies’ dreams of growth"
url: https://daily.dev/posts/ai-is-going-to-save-software-companies-dreams-of-growth-d6vb1mbok
source_url: https://techcrunch.com/2024/02/08/ai-is-going-to-save-software-companies-dreams-of-growth/
type: article
source: "TechCrunch"
published: 2024-02-08T17:34:39.939Z
updated: 2024-05-09T09:28:18.744Z
tags: ["ai", "enterprise", "microsoft-copilot", "market-analysis"]
reading_time: 2
upvotes: 1
comments: 0
language: en
---

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# AI is going to save software companies’ dreams of growth

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 1 upvotes · 0 comments

## Summary

Emerging price points for AI-powered software products are expected to boost the total addressable market for technology products and help reaccelerate growth at tech companies. Big tech companies have posted better-than-expected revenue and profit, indicating a positive end to 2023. The market is willing to accept higher prices for software with new AI capabilities, allowing software companies to upsell existing customers and expand their market reach.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/02/08/ai-is-going-to-save-software-companies-dreams-of-growth/>

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---

Tags: [#ai](https://daily.dev/tags/ai), [#enterprise](https://daily.dev/tags/enterprise), [#microsoft-copilot](https://daily.dev/tags/microsoft-copilot), [#market-analysis](https://daily.dev/tags/market-analysis)

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