AI is hurting Apple in more ways than one: it may force iPhone price increases
This title could be clearer and more informative.Try out Clickbait Shieldfor free (5 uses left this month).
Apple CEO Tim Cook has warned that iPhone and other Apple device prices are set to rise due to a global memory chip shortage dubbed 'RAMageddon,' driven by AI's surging demand for hardware. Memory chip costs have quadrupled over the past year, and Apple has been absorbing these costs but Cook says the situation is 'unsustainable.' Research firm TechInsights estimates Apple may need to add $270 to the next iPhone Pro to maintain profit margins. This compounds Apple's existing AI struggles, including a $250 million false advertising settlement over undelivered AI features, though recent WWDC showed progress on AI capabilities including a Siri overhaul.
