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title: AI Visibility Index: how often small businesses appear...
description: A study of 531 website audits measuring how often small and mid-sized businesses appear in AI assistant answers (ChatGPT, Claude, Gemini, Perplexity) when...
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# AI Visibility Index: how often small businesses appear in AI answers

**[Hacker News](https://daily.dev/sources/hn)** · 7 min read · 1 upvotes · 0 comments

## Summary

A study of 531 website audits measuring how often small and mid-sized businesses appear in AI assistant answers (ChatGPT, Claude, Gemini, Perplexity) when users ask buying-intent questions. Key findings: 94.8% of audited sites are never named in any AI answer, Gemini has the widest reach at 2.9% citation rate, 8.9% of sites block at least one AI crawler in robots.txt (mostly training crawlers rather than retrieval agents), only 54.6% publish any schema.org structured data, and just 19.3% use LocalBusiness schema. The study also distinguishes between 'answer presence' (whether an AI names the business) and 'machine readability' (crawlability signals the site owner controls).

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://website-auditor.io/ai-visibility-index>

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