---
title: "Alibaba faces reckoning with once-vaunted ‘new retail’ strategy"
url: https://daily.dev/posts/alibaba-faces-reckoning-with-once-vaunted-new-retail-strategy-dstbs1lba
source_url: https://techcrunch.com/2024/02/15/alibabas-reckoning-with-new-retail/
type: article
source: "TechCrunch"
published: 2024-02-15T09:52:55.647Z
updated: 2024-05-09T08:29:02.242Z
tags: ["ecommerce", "alibaba"]
reading_time: 3
upvotes: 0
comments: 0
language: en
---

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# Alibaba faces reckoning with once-vaunted ‘new retail’ strategy

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments

## Summary

Alibaba is facing a reckoning with its once-vaunted 'new retail' strategy as it looks to offload some of its offline retail assets.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/02/15/alibabas-reckoning-with-new-retail/>

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---

Tags: [#ecommerce](https://daily.dev/tags/ecommerce), [#alibaba](https://daily.dev/tags/alibaba)

[View this post on daily.dev](https://daily.dev/posts/alibaba-faces-reckoning-with-once-vaunted-new-retail-strategy-dstbs1lba)