--- title: Amazon brings Alexa+ to the UK | daily.dev description: Amazon is expanding its AI-powered conversational assistant Alexa+ to the UK, making it the first country outside North America to receive the service. UK... canonical: https://daily.dev/posts/amazon-brings-alexa-to-the-uk-msqyd5ltl twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Amazon brings Alexa+ to the UK | daily.dev og:description: Amazon is expanding its AI-powered conversational assistant Alexa+ to the UK, making it the first country outside North America to receive the service. UK... og:url: https://daily.dev/posts/amazon-brings-alexa-to-the-uk-msqyd5ltl og:image: https://api.daily.dev/og/posts/mSqyd5ltL.png og:image:alt: Amazon brings Alexa+ to the UK og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Amazon brings Alexa+ to the UK **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary Amazon is expanding its AI-powered conversational assistant Alexa+ to the UK, making it the first country outside North America to receive the service. UK users who purchase a new Amazon Echo can join a free early access program. After the program ends, Prime subscribers will get Alexa+ for free, while non-Prime users will pay £19.99/month. The assistant has been localized for UK customers using reinforcement learning, accent-neutral speech representations, and regional embeddings developed at Amazon's Cambridge Tech Hub. Alexa+ integrates with services like OpenTable, JustEat, and UK news outlets. Amazon originally launched Alexa+ in February 2025, with a slow US rollout before making it available to all US users in February 2026. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Alexa\+, Amazon’s AI assistant, is now available to everyone in the U.S.](https://daily.dev/posts/alexa-amazon-s-ai-assistant-is-now-available-to-everyone-in-the-u-s--bcapj1fzn) · TechCrunch · 0 upvotes · 0 comments - [Amazon invites Indian users to beta-test a Hindi version of Alexa\+](https://daily.dev/posts/amazon-invites-indian-users-to-beta-test-a-hindi-version-of-alexa--xukyqentr) · The Next Web · 0 upvotes · 0 comments --- Tags: [#devtools](https://daily.dev/tags/devtools), [#amazon](https://daily.dev/tags/amazon), [#conversational-ai](https://daily.dev/tags/conversational-ai), [#alexa](https://daily.dev/tags/alexa) [View this post on daily.dev](https://daily.dev/posts/amazon-brings-alexa-to-the-uk-msqyd5ltl) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Amazon brings Alexa+ to the UK","url":"https://daily.dev/posts/amazon-brings-alexa-to-the-uk-msqyd5ltl","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/amazon-brings-alexa-to-the-uk-msqyd5ltl"},"datePublished":"2026-03-19T12:29:03.972Z","dateModified":"2026-03-19T12:29:33.885Z","description":"Amazon is expanding its AI-powered conversational assistant Alexa+ to the UK, making it the first country outside North America to receive the service. 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