--- title: Amazon expands a program that lets customers shop from... description: Amazon is expanding its Shop Direct program, which allows U.S. customers to discover and purchase products not sold on Amazon by linking them to third-party... canonical: https://daily.dev/posts/amazon-expands-a-program-that-lets-customers-shop-from-other-retailers-sites-1cyeosfhz twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Amazon expands a program that lets customers shop from other retailers’ sites | daily.dev og:description: Amazon is expanding its Shop Direct program, which allows U.S. customers to discover and purchase products not sold on Amazon by linking them to third-party... og:url: https://daily.dev/posts/amazon-expands-a-program-that-lets-customers-shop-from-other-retailers-sites-1cyeosfhz og:image: https://api.daily.dev/og/posts/1cYEoSfHZ.png og:image:alt: Amazon expands a program that lets customers shop from other retailers’ sites og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Amazon expands a program that lets customers shop from other retailers’ sites **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary Amazon is expanding its Shop Direct program, which allows U.S. customers to discover and purchase products not sold on Amazon by linking them to third-party retailer websites. The expansion adds support for third-party product feeds from providers like Feedonomics, Salsify, and CEDCommerce, giving Amazon real-time access to merchants' inventory. Amazon's AI shopping assistant Rufus and the 'Buy for Me' AI agent feature are also integrated, enabling customers to complete purchases on external merchant sites without leaving the Amazon experience. Orders from third-party sites can be tracked in Amazon's standard order management interface. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Amazon launches an AI shopping assistant for the search bar, powered by Alexa\+](https://daily.dev/posts/amazon-launches-an-ai-shopping-assistant-for-the-search-bar-powered-by-alexa--sbx8xzryr) · TechCrunch · 0 upvotes · 0 comments - [Amazon puts Alexa inside the search bar as agentic commerce heats up](https://daily.dev/posts/amazon-puts-alexa-inside-the-search-bar-as-agentic-commerce-heats-up-wfinmk7p6) · The Next Web · 0 upvotes · 0 comments - [Brands are upset that ‘Buy For Me’ is featuring their products on Amazon without permission](https://daily.dev/posts/brands-are-upset-that-buy-for-me-is-featuring-their-products-on-amazon-without-permission-hh05g9may) · Hacker News · 0 upvotes · 0 comments --- Tags: [#amazon](https://daily.dev/tags/amazon), [#ecommerce](https://daily.dev/tags/ecommerce) [View this post on daily.dev](https://daily.dev/posts/amazon-expands-a-program-that-lets-customers-shop-from-other-retailers-sites-1cyeosfhz) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Amazon expands a program that lets customers shop from other retailers’ sites","url":"https://daily.dev/posts/amazon-expands-a-program-that-lets-customers-shop-from-other-retailers-sites-1cyeosfhz","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/amazon-expands-a-program-that-lets-customers-shop-from-other-retailers-sites-1cyeosfhz"},"datePublished":"2026-03-11T14:51:46.059Z","dateModified":"2026-03-11T14:52:16.035Z","description":"Amazon is expanding its Shop Direct program, which allows U.S. customers to discover and purchase products not sold on Amazon by linking them to third-party...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/984b342d88e61cb6be217568f8a8dcb2?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/984b342d88e61cb6be217568f8a8dcb2?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/amazon-expands-a-program-that-lets-customers-shop-from-other-retailers-sites-1cyeosfhz","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"amazon,ecommerce","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Amazon expands a program that lets customers shop from other retailers’ sites"}]} ```