---
title: "Amazon invites Indian users to beta-test a Hindi version of Alexa+"
url: https://daily.dev/posts/amazon-invites-indian-users-to-beta-test-a-hindi-version-of-alexa--xukyqentr
source_url: https://thenextweb.com/news/amazon-alexa-plus-india-hindi-beta-testing
type: article
source: "The Next Web"
published: 2026-06-22T21:05:31.930Z
updated: 2026-06-22T21:43:33.246Z
tags: ["nlp", "genai"]
reading_time: 3
upvotes: 0
comments: 0
language: en
---

> ## Documentation Index
> Fetch the complete documentation index at: https://daily.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon invites Indian users to beta-test a Hindi version of Alexa+

**[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments

## Summary

Amazon is beta-testing a Hindi-language version of Alexa+, its generative AI voice assistant, in India — marking the product's first expansion into a non-Western-language market. Select Indian users received email invitations to join the programme ahead of a June 22 form deadline. Alexa+ is built on Amazon's own models plus Anthropic technology, costs ~$20/month (free for Prime members), and has been available in the US since February 2026 before expanding to several Western countries. India presents unique challenges including code-switching between Hindi and English, regional accent diversity, and dozens of local languages. Amazon faces competition from Reliance Jio's Call Agent, which promises support for 22 Indian languages across 500 million subscribers. No official India launch date has been announced.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/amazon-alexa-plus-india-hindi-beta-testing>

## Similar posts on daily.dev

- [Amazon is testing Alexa\+ in India with Hindi support](https://daily.dev/posts/amazon-is-testing-alexa-in-india-with-hindi-support-mn1oxxiot) · TechCrunch · 0 upvotes · 0 comments
- [Alexa\+, Amazon’s AI assistant, is now available to everyone in the U.S.](https://daily.dev/posts/alexa-amazon-s-ai-assistant-is-now-available-to-everyone-in-the-u-s--bcapj1fzn) · TechCrunch · 0 upvotes · 0 comments
- [Amazon brings Alexa\+ to the UK](https://daily.dev/posts/amazon-brings-alexa-to-the-uk-msqyd5ltl) · TechCrunch · 0 upvotes · 0 comments

---

Tags: [#nlp](https://daily.dev/tags/nlp), [#genai](https://daily.dev/tags/genai)

[View this post on daily.dev](https://daily.dev/posts/amazon-invites-indian-users-to-beta-test-a-hindi-version-of-alexa--xukyqentr)