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# Amazon is testing Alexa+ in India with Hindi support

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments

## Summary

Amazon is beta testing Alexa+, its generative AI-powered conversational assistant, in India with Hindi language support. The company sent invitations to select customers to join the beta program, noting the software may have bugs and inaccuracies. Alexa+ is currently only available in the U.S. and select other countries; its India launch date remains unannounced. Amazon originally launched Alexa in India with English in 2017 and added Hindi in 2019. With over 600 million Hindi speakers in India, Amazon is targeting native speakers who often mix Hindi and English, recognizing voice as a key factor in AI adoption in the region.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/06/22/amazon-is-testing-alexa-in-india-with-hindi-support>

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---

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