--- title: Amazon makes its AI-powered Alexa+ free on Fire TV, no... description: Amazon is rolling out its AI-powered Alexa+ assistant for free to all compatible Fire TV devices in the U.S., regardless of Prime membership status. Users are... canonical: https://daily.dev/posts/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required-weqqhsry4 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required | daily.dev og:description: Amazon is rolling out its AI-powered Alexa+ assistant for free to all compatible Fire TV devices in the U.S., regardless of Prime membership status. Users are... og:url: https://daily.dev/posts/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required-weqqhsry4 og:image: https://api.daily.dev/og/posts/WeQqHSRy4.png og:image:alt: Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required **[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments ## Summary Amazon is rolling out its AI-powered Alexa+ assistant for free to all compatible Fire TV devices in the U.S., regardless of Prime membership status. Users are automatically upgraded with no app download or signup required. The update adds conversational search, smart home controls, and AI recommendations. Previously, non-Prime users paid $19.99 per month for the feature. This follows similar moves by Google (Gemini on Google TV) and Roku, which have also added AI assistants to their platforms. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Is Alexa+ free on Fire TV now, even without a Prime subscription? Yes, Amazon made Alexa+ free on all compatible Fire TV devices in the U.S. as of a rollout announced in August, regardless of Prime membership. Previously, non-Prime users paid $19.99 per month for the AI assistant. Users are upgraded automatically without needing to download an app or sign up. Compatible devices include current-generation Fire TV Sticks, Fire TV Cube, Amazon Ember smart TVs, and Alexa+ enabled Hisense and Panasonic TVs. _daily.dev keeps developers tracking consumer AI rollouts like Alexa+ across devices and platforms._ ## Similar posts on daily.dev - [Alexa\+, Amazon’s AI assistant, is now available to everyone in the U.S.](https://daily.dev/posts/alexa-amazon-s-ai-assistant-is-now-available-to-everyone-in-the-u-s--bcapj1fzn) · TechCrunch · 0 upvotes · 0 comments - [Amazon brings Alexa\+ to the UK](https://daily.dev/posts/amazon-brings-alexa-to-the-uk-msqyd5ltl) · TechCrunch · 0 upvotes · 0 comments - [Alexa Plus’s website is live for some users](https://daily.dev/posts/alexa-plus-s-website-is-live-for-some-users-52htuw1ux) · The Verge · 1 upvotes · 0 comments --- Tags: [#tech-news](https://daily.dev/tags/tech-news), [#amazon](https://daily.dev/tags/amazon), [#alexa](https://daily.dev/tags/alexa) [View this post on daily.dev](https://daily.dev/posts/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required-weqqhsry4) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required","url":"https://daily.dev/posts/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required-weqqhsry4","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required-weqqhsry4"},"datePublished":"2026-08-19T15:04:42.748Z","dateModified":"2026-08-19T15:55:52.983Z","description":"Amazon is rolling out its AI-powered Alexa+ assistant for free to all compatible Fire TV devices in the U.S., regardless of Prime membership status. 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Previously, non-Prime users paid $19.99 per month for the AI assistant. Users are upgraded automatically without needing to download an app or sign up. Compatible devices include current-generation Fire TV Sticks, Fire TV Cube, Amazon Ember smart TVs, and Alexa+ enabled Hisense and Panasonic TVs. daily.dev keeps developers tracking consumer AI rollouts like Alexa+ across devices and platforms."}}]} ```