--- title: "Amazon raised its device prices by up to 60% overnight" url: https://daily.dev/posts/amazon-raised-its-device-prices-by-up-to-60-overnight-bj3edmfbu source_url: https://thenextweb.com/news/amazon-echo-kindle-fire-tv-eero-price-rises-memory-shortage type: article source: "The Next Web" published: 2026-08-24T16:02:30.699Z updated: 2026-08-24T20:19:12.919Z tags: ["tech-news", "amazon", "supply-chain"] reading_time: 5 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Amazon raised its device prices by up to 60% overnight **[The Next Web](https://daily.dev/sources/tnw)** · 5 min read · 0 upvotes · 0 comments ## Summary Amazon quietly raised prices on Echo, Kindle, Fire TV and eero devices overnight on 21 August, with increases up to 60% on the Echo Dot, citing rising memory and storage component costs. Ring cameras and the Echo Studio were left untouched. Amazon offered no advance announcement, unlike Apple and Roku, and plans promotions through the year. The move follows similar price hikes at Apple, Microsoft's Xbox, and Roku, all tied to memory shortages driven by AI data center demand. Amazon also raised its 2026 capex guidance to $220bn partly due to memory costs. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Why did Amazon raise the prices of Echo, Kindle, and Fire TV devices without any announcement? Amazon blamed significant increases in memory and storage component costs across the consumer electronics industry, saying it absorbed the increases as long as it could before adjusting pricing across its product lines. The Echo Dot rose 60%, from $49.99 to $79.99, while most of the range moved between 11% and 25%. Ring cameras and the Echo Studio kept their prices. _Anyone tracking hardware pricing trends driven by the memory shortage can follow the fallout on daily.dev._ ### Which other tech companies have raised prices due to the memory chip shortage? Apple raised Mac and iPad prices in June and moved the HomePod Mini from $99.99 to $129, with CEO Tim Cook calling it a 100-year flood on memory pricing. Roku raised streaming device prices by up to 60% in July. Microsoft is raising Xbox prices by $100 to $150 and dropped the 2TB configuration. Dell, HP, Lenovo and Asus have also raised prices or cut memory. _daily.dev helps developers and buyers alike keep up with how the memory shortage is reshaping device pricing._ ### What is causing the global memory and storage chip shortage affecting consumer electronics prices? The shortage traces back to surging demand for memory from AI data centers. Amazon raised its 2026 capital expenditure guidance to $220bn, up from $200bn, partly due to higher memory costs, and CEO Andy Jassy said the company would not have enough capacity to meet demand in 2026 or 2027. Counterpoint Research warned the surge threatens supply of broadband routers and set-top boxes. _Developers building on cloud infrastructure can track how AI-driven memory demand is squeezing hardware costs via daily.dev._ ## Similar posts on daily.dev - [Roku raises streaming device prices by up to 60 percent as the memory shortage hits the living room](https://daily.dev/posts/roku-raises-streaming-device-prices-by-up-to-60-percent-as-the-memory-shortage-hits-the-living-room-cbotnwyzx) · The Next Web · 0 upvotes · 0 comments --- Tags: [#tech-news](https://daily.dev/tags/tech-news), [#amazon](https://daily.dev/tags/amazon), [#supply-chain](https://daily.dev/tags/supply-chain) [View this post on daily.dev](https://daily.dev/posts/amazon-raised-its-device-prices-by-up-to-60-overnight-bj3edmfbu)