---
title: "Amazon’s long game in South Africa"
url: https://daily.dev/posts/amazon-s-long-game-in-south-africa-kmxsohtbb
source_url: https://techcentral.co.za/amazons-long-game-in-south-africa/282213
type: article
source: "TechCentral"
published: 2026-06-03T07:32:54.844Z
updated: 2026-06-03T07:33:37.766Z
tags: ["aws", "amazon", "ecommerce"]
reading_time: 5
upvotes: 0
comments: 0
language: en
---

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# Amazon’s long game in South Africa

**[TechCentral](https://daily.dev/sources/techcentral)** · 5 min read · 0 upvotes · 0 comments

## Summary

Amazon has launched Prime in South Africa at R59/month or R399/year, undercutting its own standalone Prime Video price of R79/month. The move signals an aggressive push for market share after a deliberately slow two-year retail entry. South African e-commerce is now a crowded battleground with Amazon, Takealot, Shoprite's Sixty60, Walmart, Temu, Shein, and grocery chains all competing. Sixty60 leads with 47.7% sales growth to R18.9-billion. The broader online retail market is on track to hit R130-billion in 2025, growing ~35% annually. Pharmacy chains Clicks and Dis-Chem are notably absent from the subscription and on-demand delivery race despite having strong assets for it.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcentral.co.za/amazons-long-game-in-south-africa/282213>

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---

Tags: [#aws](https://daily.dev/tags/aws), [#amazon](https://daily.dev/tags/amazon), [#ecommerce](https://daily.dev/tags/ecommerce)

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