Amazon’s rapid-delivery push wipes $15bn off India’s Eternal and Swiggy
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Amazon's rapid-delivery service Amazon Now is expanding to over 300 cities in India, triggering a major market selloff. Eternal (parent of Blinkit) has fallen ~28% from its all-time high and Swiggy ~47%, together losing over $15bn in market value. The quick-commerce market in India was previously dominated by Blinkit, Zepto, and Swiggy Instamart controlling ~95% of the market. Amazon's entry threatens not by immediately taking market share, but by forcing incumbents into costly defensive moves: deeper discounts, higher delivery costs, and faster dark-store expansion — all of which delay the path to profitability that investors had been counting on.
