--- title: "Amazon’s rapid-delivery push wipes $15bn off India’s Eternal and Swiggy" url: https://daily.dev/posts/amazon-s-rapid-delivery-push-wipes-15bn-off-india-s-eternal-and-swiggy-awswnsndl source_url: https://thenextweb.com/news/amazons-rapid-delivery-push-wipes-15bn-off-indias-eternal-and-swiggy type: article source: "The Next Web" published: 2026-06-29T08:27:33.547Z updated: 2026-06-29T08:27:52.559Z tags: ["amazon", "ecommerce"] reading_time: 3 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Amazon’s rapid-delivery push wipes $15bn off India’s Eternal and Swiggy **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Amazon's rapid-delivery service Amazon Now is expanding to over 300 cities in India, triggering a major market selloff. Eternal (parent of Blinkit) has fallen ~28% from its all-time high and Swiggy ~47%, together losing over $15bn in market value. The quick-commerce market in India was previously dominated by Blinkit, Zepto, and Swiggy Instamart controlling ~95% of the market. Amazon's entry threatens not by immediately taking market share, but by forcing incumbents into costly defensive moves: deeper discounts, higher delivery costs, and faster dark-store expansion — all of which delay the path to profitability that investors had been counting on. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Eternal CEO Deepinder Goyal hands over reins to Blinkit chief as quick commerce takes off](https://daily.dev/posts/eternal-ceo-deepinder-goyal-hands-over-reins-to-blinkit-chief-as-quick-commerce-takes-off-glpdq1vdq) · TechCrunch · 0 upvotes · 0 comments - [India reportedly tells quick-commerce firms to drop 10-minute delivery promise](https://daily.dev/posts/india-reportedly-tells-quick-commerce-firms-to-drop-10-minute-delivery-promise-pyc3qjdhd) · TechCrunch · 0 upvotes · 0 comments - [Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India](https://daily.dev/posts/walmart-backed-flipkart-expands-quick-commerce-push-as-amazon-ramps-up-in-india-my1bvtt8o) · TechCrunch · 1 upvotes · 0 comments - [Zepto’s IPO filing reveals fast growth, bigger losses, and a valuation question nobody’s answered yet](https://daily.dev/posts/zepto-s-ipo-filing-reveals-fast-growth-bigger-losses-and-a-valuation-question-nobody-s-answered-ye-f5vbca14q) · TechCrunch · 1 upvotes · 0 comments --- Tags: [#amazon](https://daily.dev/tags/amazon), [#ecommerce](https://daily.dev/tags/ecommerce) [View this post on daily.dev](https://daily.dev/posts/amazon-s-rapid-delivery-push-wipes-15bn-off-india-s-eternal-and-swiggy-awswnsndl)