--- title: "Amazon sells its AI shopping tech to retailers via AWS" url: https://daily.dev/posts/amazon-sells-its-ai-shopping-tech-to-retailers-via-aws-90wb1ittg source_url: https://thenextweb.com/news/amazon-is-now-selling-its-ai-shopping-technology-to-other-retailers-and-kate-spade-is-the-first-customer type: article source: "The Next Web" published: 2026-05-27T16:32:02.974Z updated: 2026-05-27T16:41:59.908Z tags: ["aws", "anthropic", "amazon-bedrock"] reading_time: 6 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Amazon sells its AI shopping tech to retailers via AWS **[The Next Web](https://daily.dev/sources/tnw)** · 6 min read · 0 upvotes · 0 comments ## Summary AWS has launched the Agentic Shopping Assistant, packaging the technology behind Amazon's Alexa for Shopping into a deployable solution for other retailers. Kate Spade (via parent company Tapestry) is the first live customer, running an AI Gift Concierge on Anthropic's Haiku 4.5 through Amazon Bedrock AgentCore. The solution promises a roughly 60-day deployment timeline and is built on Bedrock, AgentCore, and OpenSearch. Amazon's pitch to retailers is that conversational shopping converts at 3.5x the rate of keyword search, and that owning their own AI shopping presence is preferable to ceding the customer relationship to intermediaries like ChatGPT or Google's Universal Cart. The move positions AWS within a broader competitive race to control AI-powered commerce infrastructure, alongside Stripe's Agentic Commerce Suite and Google's Universal Cart. A key tension remains: Amazon is simultaneously the world's largest online retailer and the cloud provider selling AI shopping tools to competing retailers. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Amazon puts Alexa inside the search bar as agentic commerce heats up](https://daily.dev/posts/amazon-puts-alexa-inside-the-search-bar-as-agentic-commerce-heats-up-wfinmk7p6) · The Next Web · 0 upvotes · 0 comments - [Amazon launches AI agent to help sellers complete tasks and manage their businesses](https://daily.dev/posts/amazon-launches-ai-agent-to-help-sellers-complete-tasks-and-manage-their-businesses-v2mjyoqp2) · TechCrunch · 1 upvotes · 0 comments --- Tags: [#aws](https://daily.dev/tags/aws), [#anthropic](https://daily.dev/tags/anthropic), [#amazon-bedrock](https://daily.dev/tags/amazon-bedrock) [View this post on daily.dev](https://daily.dev/posts/amazon-sells-its-ai-shopping-tech-to-retailers-via-aws-90wb1ittg)