Andrew Yang argues the next major startup opportunity lies in reducing the cost of living rather than extracting value from consumers. Inspired by Mark Cuban's Cost Plus Drugs, Yang launched Noble Mobile, a budget MVNO that shares profits with subscribers. He sees AI-driven wage compression and job displacement as accelerating demand for businesses that give money back to customers. Noble Mobile has grown to thousands of customers and generates millions in revenue. Yang also continues to advocate for UBI, but believes market incentives can fill gaps where policy fails. He encourages founders to look beyond AI groupthink and tackle real consumer cost problems.
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