--- title: App downloads declined again in 2025, but consumer... description: Global mobile app downloads declined 2.7% to 106.9 billion in 2025, marking the fifth consecutive year of decline since the 2020 pandemic peak. Despite fewer... canonical: https://daily.dev/posts/app-downloads-declined-again-in-2025-but-consumer-spending-soared-to-nearly-156b-8kj6l8a7o twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: App downloads declined again in 2025, but consumer spending soared to nearly $156B | daily.dev og:description: Global mobile app downloads declined 2.7% to 106.9 billion in 2025, marking the fifth consecutive year of decline since the 2020 pandemic peak. Despite fewer... og:url: https://daily.dev/posts/app-downloads-declined-again-in-2025-but-consumer-spending-soared-to-nearly-156b-8kj6l8a7o og:image: https://api.daily.dev/og/posts/8kj6L8a7O.png og:image:alt: App downloads declined again in 2025, but consumer spending soared to nearly $156B og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # App downloads declined again in 2025, but consumer spending soared to nearly $156B **[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments ## Summary Global mobile app downloads declined 2.7% to 106.9 billion in 2025, marking the fifth consecutive year of decline since the 2020 pandemic peak. Despite fewer downloads, consumer spending surged 21.6% to $155.8 billion, driven by successful subscription and in-app purchase strategies. Non-game apps now generate more revenue ($82.6B, up 33.9%) than mobile games ($72.2B, up 10%), reflecting a fundamental shift in the app economy. The data demonstrates that developers are effectively monetizing existing users even as new user acquisition slows, with the U.S. market showing similar trends of declining downloads but rising spending. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Consumers spent more on mobile apps than games in 2025, driven by AI app adoption](https://daily.dev/posts/consumers-spent-more-on-mobile-apps-than-games-in-2025-driven-by-ai-app-adoption-fsgelrmr3) · TechCrunch · 0 upvotes · 0 comments - [AppMagic data shows mobile games growth slowed down in 2025](https://daily.dev/posts/appmagic-data-shows-mobile-games-growth-slowed-down-in-2025-nzthaeh8o) · GamesIndustry.biz · 0 upvotes · 0 comments - [India’s app market is booming — but global platforms are capturing most of the gains](https://daily.dev/posts/india-s-app-market-is-booming-but-global-platforms-are-capturing-most-of-the-gains-0po5x2lw6) · TechCrunch · 1 upvotes · 0 comments - [UK Mobile App Market Hits £28.3bn: Latest Development Stats \(2025\)](https://daily.dev/posts/uk-mobile-app-market-hits-28-3bn-latest-development-stats-2025--nbc8fqdtp) · Netguru · 0 upvotes · 0 comments --- Tags: [#mobile](https://daily.dev/tags/mobile), [#app-store](https://daily.dev/tags/app-store), [#mobile-gaming](https://daily.dev/tags/mobile-gaming) [View this post on daily.dev](https://daily.dev/posts/app-downloads-declined-again-in-2025-but-consumer-spending-soared-to-nearly-156b-8kj6l8a7o) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"App downloads declined again in 2025, but consumer spending soared to nearly $156B","url":"https://daily.dev/posts/app-downloads-declined-again-in-2025-but-consumer-spending-soared-to-nearly-156b-8kj6l8a7o","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/app-downloads-declined-again-in-2025-but-consumer-spending-soared-to-nearly-156b-8kj6l8a7o"},"datePublished":"2026-01-14T20:08:39.113Z","dateModified":"2026-02-27T19:32:40.345Z","description":"Global mobile app downloads declined 2.7% to 106.9 billion in 2025, marking the fifth consecutive year of decline since the 2020 pandemic peak. 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