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title: Apple banned my app. Here is why | daily.dev
description: An indie developer shares the story of having their AI girlfriend app removed from the App Store after it grew to represent 90% of downloads and 75% of revenue...
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# Apple banned my app. Here is why

**[notJust.dev](https://daily.dev/sources/notjustdev)** · 11 min read · 0 upvotes · 0 comments

## Summary

An indie developer shares the story of having their AI girlfriend app removed from the App Store after it grew to represent 90% of downloads and 75% of revenue across a 12-app portfolio. The ban came under Apple's 1.1 safety/objectionable content guideline despite the app using safe pre-generated images and Anthropic's guarded models. Key lessons include: avoid over-reliance on a single app, treat every app as a transferable learning experiment, and strictly follow platform rules especially in sensitive categories. The developer views the ban as a mixed outcome — painful financially but a relief given personal discomfort with the app's concept.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.youtube.com/watch?v=zgs77QhmMc0>

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---

Tags: [#ai](https://daily.dev/tags/ai), [#app-store](https://daily.dev/tags/app-store)

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