--- title: Apple CEO says the company doesn’t ‘want to ship AI for... description: Apple CEO John Ternus says the company won't 'ship AI for AI's sake.' In a recent Wired interview with Steven Levy, Ternus defended Apple's current position in... canonical: https://daily.dev/posts/apple-ceo-says-the-company-doesn-t-want-to-ship-ai-for-ai-s-sake--rtwuw62ym twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’ | daily.dev og:description: Apple CEO John Ternus says the company won't 'ship AI for AI's sake.' In a recent Wired interview with Steven Levy, Ternus defended Apple's current position in... og:url: https://daily.dev/posts/apple-ceo-says-the-company-doesn-t-want-to-ship-ai-for-ai-s-sake--rtwuw62ym og:image: https://api.daily.dev/og/posts/RtWUW62YM.png og:image:alt: Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’ og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’ **[TechCrunch](https://daily.dev/sources/tc)** · 1 min read · 0 upvotes · 0 comments ## Summary Apple CEO John Ternus says the company won't 'ship AI for AI's sake.' In a recent Wired interview with Steven Levy, Ternus defended Apple's current position in the AI landscape, though Apple has often been described as behind on AI, especially after delaying a more powerful Siri that finally launched this summer. He said Apple is 'absolutely going to leverage AI' in its new products, and that when done right people won't have to think about whether AI or traditional software made it happen. Asked if AI agents could make apps unnecessary, Ternus said 'That could make life really easy, I suppose,' but added that product creation is 'a deeply human and personal thing.' ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What did Apple's CEO say about Apple's approach to AI features in its products Apple CEO John Ternus said the company doesn't want to 'ship AI for AI's sake' and will 'absolutely' use AI in future products, but the aim is for users not to notice whether a feature is powered by AI or traditional software. He made the comments in a Wired interview with Steven Levy, adding that what matters is whether Apple built something people truly love. _Developers tracking how Apple positions AI across its ecosystem can follow coverage like this on daily.dev._ ### Who is the current CEO of Apple John Ternus is Apple's CEO, having officially taken the role at the beginning of September. He is a longtime Apple executive who defended the company's AI strategy in an interview with Wired's Steven Levy, saying he 'really likes' where Apple stands despite perceptions that it lags behind competitors on AI. _Those following Apple's leadership and product direction can keep up with updates like this on daily.dev._ ## Similar posts on daily.dev - [AI Is Technology, Not a Product](https://daily.dev/posts/ai-is-technology-not-a-product-jy4nhplu9) · Hacker News · 0 upvotes · 0 comments - [Nothing CEO Carl Pei says smartphone apps will disappear as AI agents take their place](https://daily.dev/posts/nothing-ceo-carl-pei-says-smartphone-apps-will-disappear-as-ai-agents-take-their-place-69qgfhmta) · TechCrunch · 2 upvotes · 0 comments - [John Ternus and the battle for Apple’s soul](https://daily.dev/posts/john-ternus-and-the-battle-for-apple-s-soul-vzpgqpijx) · TechCentral · 14 upvotes · 1 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#apple](https://daily.dev/tags/apple), [#product-management](https://daily.dev/tags/product-management) [View this post on daily.dev](https://daily.dev/posts/apple-ceo-says-the-company-doesn-t-want-to-ship-ai-for-ai-s-sake--rtwuw62ym) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’","url":"https://daily.dev/posts/apple-ceo-says-the-company-doesn-t-want-to-ship-ai-for-ai-s-sake--rtwuw62ym","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/apple-ceo-says-the-company-doesn-t-want-to-ship-ai-for-ai-s-sake--rtwuw62ym"},"datePublished":"2026-10-31T21:45:30.469Z","dateModified":"2026-10-31T23:08:24.375Z","description":"Apple CEO John Ternus says the company won't 'ship AI for AI's sake.' 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