---
title: "Apple: pay attention to emerging markets, not falling China sales"
url: https://daily.dev/posts/apple-pay-attention-to-emerging-markets-not-falling-china-sales-r0kz2tf2u
source_url: https://techcrunch.com/2024/05/02/apple-cfo-tells-investors-to-pay-attention-to-emerging-markets-not-falling-china-sales/
type: article
source: "TechCrunch"
published: 2024-05-02T23:01:50.084Z
updated: 2024-05-09T08:43:33.910Z
tags: ["apple", "revenue", "finance"]
reading_time: 3
upvotes: 1
comments: 0
language: en
---

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# Apple: pay attention to emerging markets, not falling China sales

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 1 upvotes · 0 comments

## Summary

Apple's CFO highlights the growth of sales in emerging markets, such as India, Saudi Arabia, Mexico, Turkey, Brazil, and Indonesia, despite falling revenue in China. The affordability threshold has been reduced through financing solutions and trade-in programs, particularly in emerging markets. However, competition with domestic companies like Oppo and Xiaomi in China, as well as slowed iPhone sales and Apple's slower adoption of AI, have impacted the company's performance.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/05/02/apple-cfo-tells-investors-to-pay-attention-to-emerging-markets-not-falling-china-sales/>

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---

Tags: [#apple](https://daily.dev/tags/apple), [#revenue](https://daily.dev/tags/revenue), [#finance](https://daily.dev/tags/finance)

[View this post on daily.dev](https://daily.dev/posts/apple-pay-attention-to-emerging-markets-not-falling-china-sales-r0kz2tf2u)