Apple is raising prices on Macs and iPads due to a global memory and storage chip shortage driven by surging AI infrastructure demand. Data centres are projected to consume up to 70% of total memory production in 2026, leaving consumer electronics competing for the remainder. CEO Tim Cook called the price increases 'unavoidable,' comparing the shortage to a hundred-year flood. The Mac mini's entry price has already jumped from $599 to $799 by eliminating the lowest-tier model. Future Mac, iPad, and potentially iPhone 18 Pro price increases are expected, though specifics haven't been confirmed.
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