--- title: "Apple raises Mac and iPad prices as the AI memory crunch reaches the shelf" url: https://daily.dev/posts/apple-raises-mac-and-ipad-prices-as-the-ai-memory-crunch-reaches-the-shelf-ftcerattp source_url: https://thenextweb.com/news/apple-raises-mac-ipad-prices-memory type: article source: "The Next Web" published: 2026-06-25T14:14:48.447Z updated: 2026-06-26T04:27:00.114Z tags: ["apple", "supply-chain", "ai-infrastructure"] reading_time: 3 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Apple raises Mac and iPad prices as the AI memory crunch reaches the shelf **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Apple is raising prices on Macs and iPads due to a global memory and storage chip shortage driven by surging AI infrastructure demand. Data centres are projected to consume up to 70% of total memory production in 2026, leaving consumer electronics competing for the remainder. CEO Tim Cook called the price increases 'unavoidable,' comparing the shortage to a hundred-year flood. The Mac mini's entry price has already jumped from $599 to $799 by eliminating the lowest-tier model. Future Mac, iPad, and potentially iPhone 18 Pro price increases are expected, though specifics haven't been confirmed. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Apple to raise prices as memory chip shortage bites, Tim Cook says](https://daily.dev/posts/apple-to-raise-prices-as-memory-chip-shortage-bites-tim-cook-says-w2xkg79iy) · The Next Web · 1 upvotes · 0 comments - [Apple announces big iPad, MacBook price hikes](https://daily.dev/posts/apple-announces-big-ipad-macbook-price-hikes-01ptd2o0b) · TechCentral · 0 upvotes · 0 comments --- Tags: [#apple](https://daily.dev/tags/apple), [#supply-chain](https://daily.dev/tags/supply-chain), [#ai-infrastructure](https://daily.dev/tags/ai-infrastructure) [View this post on daily.dev](https://daily.dev/posts/apple-raises-mac-and-ipad-prices-as-the-ai-memory-crunch-reaches-the-shelf-ftcerattp)