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# Apple Revamps EU App Store Policies with Complex Fee Structures

**[Collections](https://daily.dev/sources/collections)** · 2 min read · 2 upvotes · 0 comments

## Summary

Apple has updated its EU App Store policies to comply with the Digital Markets Act, introducing a new fee structure that replaces the Core Technology Fee. The changes include a 2% Initial Acquisition Fee, tiered Store Services Fees (5-13%), and a 5% Core Technology Commission for apps using external payment links. Developers gain more flexibility in promoting alternative payment methods and customizing app interfaces. Critics like Epic Games' Tim Sweeney call it 'malicious compliance,' while Apple plans to contest the regulations by July 2025, aiming for full implementation by January 2026.

## Content

Apple has released significant updates to its App Store policies for the European Union, aiming to adhere to regulations under the Digital Markets Act. This development introduces a multifaceted fee structure replacing the previous Core Technology Fee, establishing a new Core Technology Commission set for implementation by January 2026.

EU-based developers now have increased flexibility in promoting and linking to alternative payment methods, as well as enhanced capabilities for customizing app interfaces and communicating offers across various channels, unencumbered by prior constraints. In this new system, developers face an Initial Acquisition Fee of 2% for new user engagements, while the Store Services Fees are structured in tiers—5% for basic access and up to 13% for comprehensive services.

A critical aspect of this change is the introduction of a Core Technology Commission, imposing a 5% fee on applications utilizing external payment links. This adjustment has stirred criticism, notably from Tim Sweeney of Epic Games, who describes it as 'malicious compliance' that persists in limiting fair competition.

Amid these alterations, Apple expresses disagreement with the imposed regulatory standards and plans to contest them by July 7. Despite these challenges, Apple is committed to transitioning to a unified business model by January 2026.

These amendments signify Apple's response to substantial penalties and rulings from the EU against previous anti-steering practices, which had restricted developers from directing users to external payment systems. With these updates, the user experience in app installation and transaction processes is anticipated to enhance, especially with the projected improvements linked to iOS 18.6.

Through these policy changes, Apple aligns with EU directives while continuing to navigate the complexities of regulatory compliance, aiming for a balance between adherence and its business interests.

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Tags: [#apple](https://daily.dev/tags/apple), [#mobile](https://daily.dev/tags/mobile), [#ios](https://daily.dev/tags/ios), [#app-store](https://daily.dev/tags/app-store), [#regulation](https://daily.dev/tags/regulation)

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