Apple's $250 Million "Fake AI" Mistake
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Apple has been hit with a $250 million class action settlement for marketing Apple Intelligence and an advanced Siri as key selling points of the iPhone 16 and iPhone 15 Pro, despite the features not being ready at launch. Up to 37 million eligible US users may receive up to $95 each. The case is framed as a cautionary tale about the AI hype cycle, where hardware companies market unfinished AI features to drive hardware sales.
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