--- title: Apple’s Phil Schiller hands over App Store and Events to... description: Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's... canonical: https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Apple’s Phil Schiller hands over App Store and Events to Eddy Cue | daily.dev og:description: Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's... og:url: https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f og:image: https://api.daily.dev/og/posts/tcX1feP5f.png og:image:alt: Apple’s Phil Schiller hands over App Store and Events to Eddy Cue og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Apple’s Phil Schiller hands over App Store and Events to Eddy Cue **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's services division under Carson Oliver's day-to-day management. The shift happens the day before John Ternus becomes CEO and Tim Cook moves to executive chairman, and thirteen days after Apple replaced its EU Core Technology Fee with a flat 5% commission. Schiller's App Store role had increasingly become regulatory, following a €500M EU fine, a lost General Court appeal over app store separation, and a US court finding that Cook overruled Schiller's push to comply with an anti-steering injunction. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Who now oversees Apple's App Store after Phil Schiller stepped down? Eddy Cue's services division now oversees the App Store, with Carson Oliver running it day to day. Phil Schiller keeps his Apple Fellow title but no longer manages the store or Apple's product events. The change took effect the day before John Ternus became Apple's chief executive, succeeding Tim Cook, who moved to executive chairman. _Track Apple's leadership and App Store policy shifts as they unfold on daily.dev._ ### What did Apple replace the EU Core Technology Fee with? Apple replaced the Core Technology Fee, which charged €0.50 per install above one million, with a flat 5% commission on 18 August, alongside eased rules for rival app stores in the EU. This followed a €500M European Commission fine issued in April 2025 for blocking developers from telling users about cheaper offers elsewhere. _Developers navigating EU App Store fee changes can follow the details on daily.dev._ ### Did Phil Schiller support or oppose Apple's compliance with the anti-steering injunction? A US judge found in April 2025 that Phil Schiller had argued internally for Apple to comply with the anti-steering injunction, but Tim Cook overruled him, with the ruling stating that Cook 'chose poorly.' Schiller then stepped down from running the App Store thirteen days after Apple settled related EU fee disputes. _Anyone weighing Apple's compliance record can keep up with the App Store saga on daily.dev._ ## Similar posts on daily.dev - [Apple moves its deal team back under the CFO after seven years](https://daily.dev/posts/apple-moves-its-deal-team-back-under-the-cfo-after-seven-years-4p5xwpang) · The Next Web · 0 upvotes · 0 comments - [The John Ternus era begins at Apple](https://daily.dev/posts/the-john-ternus-era-begins-at-apple-y8a5z5rpl) · TechCentral · 46 upvotes · 9 comments - [Can John Ternus find Apple’s next big thing?](https://daily.dev/posts/can-john-ternus-find-apple-s-next-big-thing--l4xdz40gk) · The Verge · 1 upvotes · 0 comments --- Tags: [#apple](https://daily.dev/tags/apple), [#app-store](https://daily.dev/tags/app-store) [View this post on daily.dev](https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Apple’s Phil Schiller hands over App Store and Events to Eddy Cue","url":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f"},"datePublished":"2026-08-31T17:35:15.064Z","dateModified":"2026-09-14T06:07:40.605Z","description":"Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e8b0ff73e100c83806366ca6ca33a314?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e8b0ff73e100c83806366ca6ca33a314?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"apple,app-store","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Apple’s Phil Schiller hands over App Store and Events to Eddy Cue"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f#faq","mainEntity":[{"@type":"Question","name":"Who now oversees Apple's App Store after Phil Schiller stepped down?","acceptedAnswer":{"@type":"Answer","text":"Eddy Cue's services division now oversees the App Store, with Carson Oliver running it day to day. Phil Schiller keeps his Apple Fellow title but no longer manages the store or Apple's product events. The change took effect the day before John Ternus became Apple's chief executive, succeeding Tim Cook, who moved to executive chairman. Track Apple's leadership and App Store policy shifts as they unfold on daily.dev."}},{"@type":"Question","name":"What did Apple replace the EU Core Technology Fee with?","acceptedAnswer":{"@type":"Answer","text":"Apple replaced the Core Technology Fee, which charged €0.50 per install above one million, with a flat 5% commission on 18 August, alongside eased rules for rival app stores in the EU. This followed a €500M European Commission fine issued in April 2025 for blocking developers from telling users about cheaper offers elsewhere. 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