--- title: Apple’s Phil Schiller hands over App Store and Events to... description: Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's... canonical: https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Apple’s Phil Schiller hands over App Store and Events to Eddy Cue | daily.dev og:description: Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's... og:url: https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f og:image: https://api.daily.dev/og/posts/tcX1feP5f.png og:image:alt: Apple’s Phil Schiller hands over App Store and Events to Eddy Cue og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Apple’s Phil Schiller hands over App Store and Events to Eddy Cue **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's services division under Carson Oliver's day-to-day management. The shift happens the day before John Ternus becomes CEO and Tim Cook moves to executive chairman, and thirteen days after Apple replaced its EU Core Technology Fee with a flat 5% commission. Schiller's App Store role had increasingly become regulatory, following a €500M EU fine, a lost General Court appeal over app store separation, and a US court finding that Cook overruled Schiller's push to comply with an anti-steering injunction. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is Apple's new EU App Store commission rate after replacing the Core Technology Fee? Apple replaced its EU Core Technology Fee of €0.50 per install above one million with a flat 5% commission, a change that took effect on 18 August 2026. Alongside the fee change, Apple also eased its rules for rival app stores operating under the Digital Markets Act. _Developers pricing App Store distribution in the EU can track fee changes like this via daily.dev._ ### Who now runs Apple's App Store after Phil Schiller stepped down? Eddy Cue's services division now oversees the App Store, with Carson Oliver managing it day to day, after Phil Schiller stepped back from the role while keeping his Apple Fellow title. Ann Thai, who handles third-party marketplace distribution tools, now reports to Oliver instead of Schiller. _Follow leadership shifts shaping App Store policy and developer terms on daily.dev._ ### Did a court rule that Apple's app stores across iPhone, iPad, Mac and Apple TV are separate services? No, the General Court rejected that argument in July 2026, ruling that Apple's app stores across its devices perform the same function of connecting developers to users and therefore count as one service for Digital Markets Act obligations. This kept Apple's gatekeeper obligations intact despite its appeal. _Developers navigating DMA compliance across Apple platforms can follow rulings like this on daily.dev._ --- Tags: [#apple](https://daily.dev/tags/apple), [#app-store](https://daily.dev/tags/app-store) [View this post on daily.dev](https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Apple’s Phil Schiller hands over App Store and Events to Eddy Cue","url":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f"},"datePublished":"2026-08-31T17:35:15.064Z","dateModified":"2026-08-31T18:21:09.123Z","description":"Phil Schiller has stepped down from running Apple's App Store and product events, retaining his Apple Fellow title while the App Store moves to Eddy Cue's...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e8b0ff73e100c83806366ca6ca33a314?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e8b0ff73e100c83806366ca6ca33a314?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"apple,app-store","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Apple’s Phil Schiller hands over App Store and Events to Eddy Cue"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f#faq","mainEntity":[{"@type":"Question","name":"What is Apple's new EU App Store commission rate after replacing the Core Technology Fee?","acceptedAnswer":{"@type":"Answer","text":"Apple replaced its EU Core Technology Fee of €0.50 per install above one million with a flat 5% commission, a change that took effect on 18 August 2026. 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