Apple just raised prices on nearly every product — and the numbers are shocking.

While Apple's official charts show a modest $100–$300 increase, the real story is very different. The exact MacBook Pro M5 Max configuration I bought just four months ago for $11,699 now costs $15,999. That's a $4,300 jump on the same machine, with zero spec changes.

So why is this happening? Two words: RAMAGEDDON.
AI companies are gobbling up DRAM and NAND memory at an unprecedented rate, locking up supply from manufacturers like Micron years in advance — some contracts running all the way to 2030. Samsung and G-Skill have both confirmed the RAM shortage isn't going away anytime soon, and Apple's unified memory architecture puts it right in the crossfire.
Tim Cook even warned us 8 days before the price hike hit. Nobody expected it to happen this fast.

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Apple's Price Hike Is Worse Than You Think - $4,300 NZD More for the Same Mac?