--- title: "Apple's Price Hike Is Worse Than You Think - $4,300 NZD More for the Same Mac?" url: https://daily.dev/posts/apple-s-price-hike-is-worse-than-you-think---4-300-nzd-more-for-the-same-mac--nvdizxhd6 source_url: https://www.youtube.com/watch?v=FwESuhrQIr0 type: video:youtube source: "Execute Automation" published: 2026-06-26T04:15:04.539Z updated: 2026-06-26T06:01:54.620Z reading_time: 7 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Apple's Price Hike Is Worse Than You Think - $4,300 NZD More for the Same Mac? **[Execute Automation](https://daily.dev/sources/executeautomation)** · 7 min read · 0 upvotes · 0 comments ## Summary Apple just raised prices on nearly every product — and the numbers are shocking. While Apple's official charts show a modest $100–$300 increase, the real story is very different. The exact MacBook Pro M5 Max configuration I bought just four months ago for $11,699 now costs $15,999. That's a $4,300 jump on the same machine, with zero spec changes. So why is this happening? Two words: RAMAGEDDON. AI companies are gobbling up DRAM and NAND memory at an unprecedented rate, locking up supply from manufacturers like Micron years in advance — some contracts running all the way to 2030. Samsung and G-Skill have both confirmed the RAM shortage isn't going away anytime soon, and Apple's unified memory architecture puts it right in the crossfire. Tim Cook even warned us 8 days before the price hike hit. Nobody expected it to happen this fast. 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