Apple announced major App Store changes at WWDC 2026, including cross-developer subscription bundles (App Store Bundles and Suites), group purchasing, enterprise volume licensing via Apple Business Manager, and AI-powered on-device app discovery (Personalized Collections). Developers also get new creative asset management tools, retention messaging to reduce churn, and a Featuring Nominations system for games. A new Screen Time category system lets parents set time limits by app category (Social Media, Entertainment, Games) rather than per app. These changes come amid ongoing regulatory pressure from the Epic Games case and EU Digital Markets Act enforcement, and represent the most significant structural App Store changes since subscription pricing launched in 2016.
