---
title: "Apple’s WWDC AI demos looked more real after $250M false ad settlement"
url: https://daily.dev/posts/apple-s-wwdc-ai-demos-looked-more-real-after-250m-false-ad-settlement-k0cu1mueu
source_url: https://techcrunch.com/2026/06/08/apples-wwdc-ai-demos-looked-more-real-after-250m-false-ad-settlement
type: article
source: "TechCrunch"
published: 2026-06-08T22:45:09.738Z
updated: 2026-06-18T02:14:15.056Z
tags: ["ai-agents", "apple-intelligence", "wwdc"]
reading_time: 3
upvotes: 0
comments: 0
language: en
---

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# Apple’s WWDC AI demos looked more real after $250M false ad settlement

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments

## Summary

Apple's WWDC 2026 keynote notably changed how it demonstrated AI features, showing them in 'live-like' pre-taped videos of real device usage rather than the slick produced videos used in 2024. This shift comes after Apple paid a $250 million settlement over false advertising claims tied to its 2024 WWDC demos, which showcased Apple Intelligence and Siri features that weren't actually ready. The new Siri overhaul is finally being shown as a working product, available via iOS 27 on iPhone 15 Pro and newer devices — without requiring users to buy the latest hardware.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/06/08/apples-wwdc-ai-demos-looked-more-real-after-250m-false-ad-settlement>

---

Tags: [#ai-agents](https://daily.dev/tags/ai-agents), [#apple-intelligence](https://daily.dev/tags/apple-intelligence), [#wwdc](https://daily.dev/tags/wwdc)

[View this post on daily.dev](https://daily.dev/posts/apple-s-wwdc-ai-demos-looked-more-real-after-250m-false-ad-settlement-k0cu1mueu)
