---
title: "Apple Should End Their Google Search Partnership – Magic Lasso Adblock"
url: https://daily.dev/posts/apple-should-end-their-google-search-partnership-magic-lasso-adblock-voygruvzm
source_url: https://www.magiclasso.co/insights/apple-google-search-partnership/
type: article
source: "Hacker News"
published: 2024-05-07T04:43:51.320Z
updated: 2024-05-09T09:28:18.744Z
tags: ["apple", "privacy", "revenue"]
reading_time: 4
upvotes: 2
comments: 0
language: en
---

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# Apple Should End Their Google Search Partnership – Magic Lasso Adblock

**[Hacker News](https://daily.dev/sources/hn)** · 4 min read · 2 upvotes · 0 comments

## Summary

Recent developments indicate that Apple should end its partnership with Google Search and find a more suitable alternative. Google's search quality has been decreasing with more ads and less useful links. Apple has the necessary components and expertise to replace Google as its search partner. Apple could redirect 20% of global search traffic to its own search solution, generating more revenue than its current Google partnership.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.magiclasso.co/insights/apple-google-search-partnership/>

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---

Tags: [#apple](https://daily.dev/tags/apple), [#privacy](https://daily.dev/tags/privacy), [#revenue](https://daily.dev/tags/revenue)

[View this post on daily.dev](https://daily.dev/posts/apple-should-end-their-google-search-partnership-magic-lasso-adblock-voygruvzm)